Karen Scharf | Small Business Marketing Consultant

Despite repeated proclamations of its extinction, rumors of the death of email marketing have been greatly exaggerated — especially since email and social media are a powerful combination. You might not reach the average college freshman, but for slightly older types (you know, the ones with the money), email is still the way to go in many lucrative mainstream niches.

Every believer in Web Analytics 2.0 knows that awesomeness comes not from answering just the “What” question but from also answering the “Why” question.

Small business marketing with video might seem a little confusing and time consuming at first, but it’s actually quick and easy once you get into the swing of it. Since online video is growing so quickly, you definitely want to add this tactic to your marketing plan.

Search engine optimization can be intimidating for many small business owners, and it’s true that a full-fledged optimization program will take time. But by following these quick and easy steps, you’ll be able to create an affordable SEO program that gets your new website off the ground in no time.

There are other things to take into account other than monthly searches when choosing your keywords. For instance, how many competing web pages are also vying for this keyword? What is the strength of the competition? How many…

Optimizing your Facebook efforts for better search performance is very similar to optimizing your website for better search engine rankings. It takes a little time, a little know-how, and a little work, but in the long run your efforts will surely pay off.

When it comes to small business marketing, it’s usually necessary to utilize a bit of creativity. After all, you’ve got tons of competitors offering very similar products or services. You’ve got to get creative in order to stand out.

Twitter is one of the many social networking services that have taken the web by storm.  With this particular social site you only get 140 characters to type your message and let the world know what you are thinking. This is actually a fantastic tool to add to your small business marketing plan; the key is in knowing how to make your tweets the best tweets they can be.

Have you got a sound business concept but just don’t know how to generate good traffic to your website? If you are in search of an affordable SEO quick fix, simply follow these 7 tips.

When it comes to affordable SEO, you probably try to do as much of the web page layout as you can on your own without hiring a professional. So you’ve probably done a bit of research into affordable SEO tactics and you’ve tried to learn what works and what doesn’t work as far as driving traffic to your website goes. Which means you’ve also encountered the debate over JavaScript menus.