I’m going to go out on a limb here and guess that you have not written a marketing plan for your small business. Many entrepreneurs optimistically enter the business world confident that their product or service will sell itself. They presume that with good products or services word of mouth will be all the advertising [...]

After running a small business marketing blog for several years now, I’ve become acutely aware of the need to optimize my blog (and my website in general) for both search engines and user experience. Now that everyone who is capable of turning on a computer and hammering out a few phrases can haphazardly throw a [...]

If you’re a small business owner trying to optimize your website for the best search traffic possible, you’re probably listening to all sorts of advice and trying to learn as much as you can whenever you can. Unfortunately, there are a lot of myths and misconceptions floating around out there can wreck havoc on all [...]

In the past few weeks, we’ve been contacted by several different prospects who wanted to hire us to handle their email marketing. That’s not unusual in and of itself, but the fact that these prospects all had the same story set off an “aha moment” for me. You see, each of these prospects used to [...]

A Frequently Asked Questions page, or FAQ page, is a staple on many websites. This page especially becomes necessary if you are selling a product or doling out complicated information. Usability should be at the forefront when you’re compiling and creating your FAQ page. A well-designed FAQ page increases user experience and saves you and the reader time, and therefore, money.

As a small business owner, email marketing should be part of your marketing strategy. Although there are innumerable ways to monetize and sell your products from your website, an essential strategy that must be implemented is email marketing. It is probably the single most effective way to build relationships with your target audience, converting prospects into customers.

Online video marketing is really not that new of a concept. A lot of businesses are already using video to attract more customers, introduce a new product or service, announce a promotion and just to remind their clients that they exist. But even though it’s been around for a while, just as with other marketing techniques, there is still quite a bit for small business owners to learn. Video marketing only works when it is done the right way and used with the right message.

If you want to generate positive response as well as lots of traffic, your website copywriting must appeal not only to your target audience, but to search engines also. In order to satisfy your readers and Google simultaneously, you need to avoid these common copywriting mistakes:

New and even seasoned marketers tend to make about 5 mistakes frequently when it comes to search engine optimization (SEO). They make errors on the home page, with their robots.txt files, with their meta tags, with their call to action sentence, and how much SEO they do.

When you start working with a small business marketing consultant, one of the first steps you’ll take is to identify your business goals. Setting goals will transform your business. A written goal is…