Four Easy Twitter Tools to Supplement Your Marketing

November 16th, 2009

If you’re just breaking into Twitter, or still considering using it, you might not realize how easy it is to incorporate Twitter into your overall web 2.0 marketing plan. Here are a few tools that even newbies can use…

Improve Your Email ROI with These Four Easy Techniques

November 13th, 2009

Businesses enjoy a $43.52 return on every dollar spent in email marketing. That’s the strongest ROI-yielding direct marketing tactic, and it’s a result that even small businesses on a small business budget certainly can’t ignore.

Increase Blog Subscribers in 7 Easy Steps

November 11th, 2009

Now that you have gone live with your blog, what’s next? How will you know if it is successful; how will you know if you are delivering the content your readers, your prospects and your clients are after? You will definitely want to…

Your Email Marketing Strategy in Review

November 9th, 2009

The first thing you must do is identify the overall goal of the email marketing campaign you launched. What did it specifically focus on? What was your…

Improve Your Name Search Results

November 6th, 2009

Here’s a quick and easy way to increase the Google search results for your name: add your name to the…

A Sure Fire, Non-Technical Way to Improve Your Email Marketing

November 4th, 2009

It’s true that email marketing can get pretty technical. We’ve got HTML coding, and multi-part MIME messages, and cross browser compatibility, and designing for preview panes, and blacklists and blocklists and SPF records… It’s enough to make non-techie marketers throw up their hands and give up on the thought of ever improving their email performance.

Use Customer Testimonials to Increase Web Sales

October 21st, 2009

Using testimonials can help ease your prospect’s mind and reduce her buying resistance. Because testimonials are so tremendously influential, as marketers, you and I should never produce one single piece of marketing collateral without…

Do-It-Yourself SEO: Be Careful With Your Keywords

October 19th, 2009

If you’re trying to optimize your own website – and I strongly believe that all entrepreneurs and website owners should at least be familiar with optimization techniques – then there’s a great possibility you’ve been researching and studying and reviewing all the information you can get. But you need to make sure that you’re studying current information

There Is No Such Thing as a Duplicate Content Penalty

October 7th, 2009

There is a myth floating around – and it has been for some time – that if a webmaster publishes the same content on his site that appears on another site (for instance, by publishing an article on his blog and also submitting it to Ezine Articles) then his website will get penalized for duplicate content and banned from the search engines altogether.

Use Larger Fonts for Better Delivery

October 5th, 2009

Here’s a quick email marketing tip that might help improve your delivery rate. Check the font sizes in your template and re-usable code.



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