March 3rd, 2010
…there is a marketing tool that is still proving successful and generating high returns on investment. In fact, studies show that this particular tactic actually received an increase in 2009 marketing budgets. It’s easy to execute and generally inexpensive.
Posted in Email Marketing | No Comments »
March 1st, 2010
Web analytics play a major role in the optimization of your online presence; however, if you’re like most small business owners, you probably have only a vague understanding of analytics. You might have heard of web site analytics, maybe even attended a class or a seminar about analytics. But the options probably seemed overwhelming and technical and a bit too complicated.
Posted in Web Site Design, Web Site Traffic | No Comments »
November 16th, 2009
If you’re just breaking into Twitter, or still considering using it, you might not realize how easy it is to incorporate Twitter into your overall web 2.0 marketing plan. Here are a few tools that even newbies can use…
Posted in Small Business Marketing | 7 Comments »
November 13th, 2009
Businesses enjoy a $43.52 return on every dollar spent in email marketing. That’s the strongest ROI-yielding direct marketing tactic, and it’s a result that even small businesses on a small business budget certainly can’t ignore.
Posted in Email Marketing | 3 Comments »
November 11th, 2009
Now that you have gone live with your blog, what’s next? How will you know if it is successful; how will you know if you are delivering the content your readers, your prospects and your clients are after? You will definitely want to…
Posted in Small Business Marketing | 1 Comment »
November 9th, 2009
The first thing you must do is identify the overall goal of the email marketing campaign you launched. What did it specifically focus on? What was your…
Posted in Email Marketing | 1 Comment »
November 6th, 2009
Here’s a quick and easy way to increase the Google search results for your name: add your name to the…
Posted in Web Site Traffic | 1 Comment »
November 4th, 2009
It’s true that email marketing can get pretty technical. We’ve got HTML coding, and multi-part MIME messages, and cross browser compatibility, and designing for preview panes, and blacklists and blocklists and SPF records… It’s enough to make non-techie marketers throw up their hands and give up on the thought of ever improving their email performance.
Posted in Email Marketing | No Comments »
October 21st, 2009
Using testimonials can help ease your prospect’s mind and reduce her buying resistance. Because testimonials are so tremendously influential, as marketers, you and I should never produce one single piece of marketing collateral without…
Posted in Small Business Marketing | No Comments »
October 19th, 2009
If you’re trying to optimize your own website – and I strongly believe that all entrepreneurs and website owners should at least be familiar with optimization techniques – then there’s a great possibility you’ve been researching and studying and reviewing all the information you can get. But you need to make sure that you’re studying current information…
Posted in Web Site Traffic | 3 Comments »