Karen Scharf | Small Business Marketing Consultant

If you’re just breaking into Twitter, or still considering using it, you might not realize how easy it is to incorporate Twitter into your overall web 2.0 marketing plan. Here are a few tools that even newbies can use…

Businesses enjoy a $43.52 return on every dollar spent in email marketing. That’s the strongest ROI-yielding direct marketing tactic, and it’s a result that even small businesses on a small business budget certainly can’t ignore.

Now that you have gone live with your blog, what’s next? How will you know if it is successful; how will you know if you are delivering the content your readers, your prospects and your clients are after? You will definitely want to…

The first thing you must do is identify the overall goal of the email marketing campaign you launched. What did it specifically focus on? What was your…

Here’s a quick and easy way to increase the Google search results for your name: add your name to the…

It’s true that email marketing can get pretty technical. We’ve got HTML coding, and multi-part MIME messages, and cross browser compatibility, and designing for preview panes, and blacklists and blocklists and SPF records… It’s enough to make non-techie marketers throw up their hands and give up on the thought of ever improving their email performance.

Using testimonials can help ease your prospect’s mind and reduce her buying resistance. Because testimonials are so tremendously influential, as marketers, you and I should never produce one single piece of marketing collateral without…

If you’re trying to optimize your own website – and I strongly believe that all entrepreneurs and website owners should at least be familiar with optimization techniques – then there’s a great possibility you’ve been researching and studying and reviewing all the information you can get. But you need to make sure that you’re studying current information…

There is a myth floating around – and it has been for some time – that if a webmaster publishes the same content on his site that appears on another site (for instance, by publishing an article on his blog and also submitting it to Ezine Articles) then his website will get penalized for duplicate content and banned from the search engines altogether.

Here’s a quick email marketing tip that might help improve your delivery rate. Check the font sizes in your template and re-usable code.