Karen Scharf | Small Business Marketing Consultant

A recent eye tracking test found that smaller text on a web page actually encouraged site visitors to read, rather than scan, the page’s text.

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Information products, such as e-books and special reports, are the most profitable products you can sell on the internet today, not to mention the easiest. If you’ve spent anytime in internet marketing, you’re probably already aware of this fact.

The best thing about creating info products is that it’s so easy. All you really need are…

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You’ve set up a beautiful email campaign. Your copy is tight, your graphics are eye-catching, you’re just sure the click-through rate will be more than respectable.

But are you sure your readers are seeing what you see?

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Email marketing has become so competitive lately! As marketers try to push their own emails to the top of the “notice me pile” we’re seeing more and more really aggressive subject lines. But do these hard-hitters actually work?

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Documenting your web site by using comment codes definitely helps in site maintenance tasks, but unfortunately, it slows down your web page load time.

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