Karen Scharf | Small Business Marketing Consultant

Here’s a GREAT way for you to save time, save money, and increase your sales leads. Let me tell you a quick little story…

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If you’ve been marketing – either on or offline – for any amount of time, you’ve probably encountered the long copy versus short copy argument. And the definitive answer is

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Audio is a great tool for your lead generation and relationship building, and it also makes a relatively easy-to-produce info-product that you can use to generate revenue. If you have a service business, especially any service that is very personal or intimate, or if it’s very important that your prospects trust you and really feel comfortable with you before they would consider becoming your client, then audio would be a great asset to your marketing mix.

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