Archive for February, 2008

Turning Your Direct Mail Campaign Into An Online Lead Generating Machine

Wednesday, February 27th, 2008

Here’s a GREAT way for you to save time, save money, and increase your sales leads. Let me tell you a quick little story…

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Does Short Web Copy Outperform Long Copy?

Wednesday, February 20th, 2008

If you’ve been marketing – either on or offline – for any amount of time, you’ve probably encountered the long copy versus short copy argument. And the definitive answer is

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Add Audio to Your Marketing Mix

Wednesday, February 13th, 2008

Audio is a great tool for your lead generation and relationship building, and it also makes a relatively easy-to-produce info-product that you can use to generate revenue. If you have a service business, especially any service that is very personal or intimate, or if it’s very important that your prospects trust you and really feel comfortable with you before they would consider becoming your client, then audio would be a great asset to your marketing mix.

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