Archive for May, 2008

How to Create an Abundant Flow of Perfect Customers

Wednesday, May 28th, 2008

What is the greatest weapon a small business can have in its marketing arsenal? Most marketing experts and small business owners alike agree that the single most cost effective and efficient way to grow any business is with referrals.

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An Easy Website Split-Testing Schedule You Can Use

Wednesday, May 21st, 2008

By now you probably know that I am a testing fanatic. You’ll never know if your marketing is performing at its absolute best unless you test. You should be testing your display ads, your sales letters, your email messages and yes, even your website.

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How To Optimize Your Website For Ask

Wednesday, May 14th, 2008

While Ask’s share of the search market is comparatively small, it offers some great features that are sure to catch on. Consider grabbing a good ranking now before the word gets out and a tidal wave of webmasters start clamoring for top spots.

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Optimize Your PDFs For Better Search Traffic

Wednesday, May 7th, 2008

First, make sure your PDFs actually contain text. The search engines will crawl the text of a PDF just as they crawl a web page. Most graphics programs are capable of adding text to the graphics they create – but this is not actually “machine text”. If your PDF document was originally created in a…

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