Karen Scharf | Small Business Marketing Consultant

What is the greatest weapon a small business can have in its marketing arsenal? Most marketing experts and small business owners alike agree that the single most cost effective and efficient way to grow any business is with referrals.

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By now you probably know that I am a testing fanatic. You’ll never know if your marketing is performing at its absolute best unless you test. You should be testing your display ads, your sales letters, your email messages and yes, even your website.

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While Ask’s share of the search market is comparatively small, it offers some great features that are sure to catch on. Consider grabbing a good ranking now before the word gets out and a tidal wave of webmasters start clamoring for top spots.

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First, make sure your PDFs actually contain text. The search engines will crawl the text of a PDF just as they crawl a web page. Most graphics programs are capable of adding text to the graphics they create – but this is not actually “machine text”. If your PDF document was originally created in a…

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