Archive for June, 2008

This Easy Change Can Lift Your Ecommerce Conversion By 30%

Wednesday, June 25th, 2008

Have you taken a look at your “About Us” page lately? Is it boring, dull, lifeless, a veritable afterthought? If so, join the crowd. Most “About Us” pages are completely lackluster.

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Website Not Generating Enough Leads? Is It Really Trying To?

Wednesday, June 18th, 2008

When I took a look at the website, the problem was immediately apparent. As it turned out, his site was not capturing any leads because there was no incentive for his site visitors to supply their contact information.

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How To Yield a 7% Sales Increase With An Incredibly Easy Redesign

Wednesday, June 11th, 2008

I have some very interested split test results that I think will really surprise you. Here’s the story of a major retailer who increased sales over 7% by going against conventional wisdom.

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Create a Text Based Logo For Guaranteed Email Display

Wednesday, June 4th, 2008

I didn’t want to abandon the html version altogether because my client is in a very graphically-based industry. So, here’s the workaround I designed – that you can easily tweak for your own email template.

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