Karen Scharf | Small Business Marketing Consultant

Blogs are a great way to enhance your website content. And it’s true, blogs allow you to easily maintain your site without having any technical expertise.

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Without a doubt, the quickest and easiest way to generate more sales is to sell more to your current repeat customers. But sometimes, that just isn’t an option. Let me share an example…

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I’m going to share a true, short story in order to set up today’s marketing tip. Bear with me here. All of the names have been changed to protect the ignorant:

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You know the old adage, out of sight, out of mind. That goes for your clients and prospects, too. I hate to burst your bubble, but your customers are not sitting around thinking of you, wondering what you’re up to, thinking about all the great items you have for sale.

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So, what does all of this have to do with your small business? It’s simple… I want you to declare your own holiday! Declaring your own holiday is actually easier than you probably realize. And the marketing opportunity it provides is phenomenal!

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