Karen Scharf | Small Business Marketing Consultant

You’re worried about the financial health of your small business. You think about slashing your prices to stimulate your sales. You assume you need to cut back on your marketing activities…

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I’ve recently suffered a computer crash, and one of the folders that wasn’t backed up was one that contained all my testimonials. So I’m now on a mad-scramble to try to acquire new testimonials to use…

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In my many discussions with small business owners and entrepreneurs, I often hear “time management” being mentioned as a pressure point. Most entrepreneurs wear many hats and take on multiple roles in their businesses…

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I just returned from a one-day trip to Chicago. In the bumper-to-bumper traffic, it actually took over 7 minutes to drive 1 mile. Under normal circumstances, I might have found this a bit frustrating, but since Chicago is a mecca for advertising…

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A very interesting study recently released by Alchemy Worx has caused me to re-think what I’ve been teaching about subject line length. In the past, I’ve advised that you keep your email subject lines to no more than 35 characters.

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