Karen Scharf | Small Business Marketing Consultant

I recently met with my friend Neil to discuss several business building strategies. I shared with him a tool that I use in my own business on a daily basis. You can create this tool on your own, it’s super easy to use, and I guarantee it will help you grow your business exponentially.

The tool is a simple text document (I created mine in Microsoft Word) that you use to measure your daily KPIs. KPI stands for key performance indicator, and every business – even yours – has them.

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Her kitchen sink has the power to make or break her entire day. And most people would never know that it matters to her so much. So what are your customers’ and prospects’ “kitchen sinks”? What are the things that matter to them so much, they have the ability to make or break a deal?

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I’ve been feeling slightly guilty lately. People have been asking me how business is going, and I almost hate to admit that business is better than ever. I got tons of shocked looks, and of course, plenty of questions about how I’m maintaining business despite the current economic conditions.

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I just finished up my business plan for 2009 (and if you haven’t updated your 2009 plan yet, I urge you to get started soon!) and I’m working with several clients to update their plans also. One of the roadblocks many of clients run into is the difficulty of setting concrete goals and objectives.

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