Archive for November, 2008

Tested Your From Field Lately?

Friday, November 28th, 2008

The “From” field is the most important factor in getting your email messages read; and yet it surprises how few marketers ever test it. Perhaps it’s because many marketers don’t know how easy it actually is to update and test the From field.

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Even Small Businesses Need a Business Plan

Thursday, November 13th, 2008

Successful business leaders recommend that all business owners should have a business plan, and it pays to heed their advice. According to the U.S. Small Business Administration, over 50% of small businesses fail in the first year and 95% fail within the first five years. Yikes!

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