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Karen Scharf | Small Business Marketing Consultant
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The “From” field is the most important factor in getting your email messages read; and yet it surprises how few marketers ever test it. Perhaps it’s because many marketers don’t know how easy it actually is to update and test the From field.
I recently began working with my new interior designer (my house is stuck in the ’90s!) and in trying to decide what type of furniture to buy, we’ve been laying out the room design on a grid. It dawned on me that this is the same process I use when designing a new web page.
The other day I was working with a client to develop his 2009 business and marketing plan, and he told me he wanted to eliminate his email newsletter from his marketing strategy. He figured it was no longer necessary since he was going to explore web 2.0 tactics and social media marketing.
Successful business leaders recommend that all business owners should have a business plan, and it pays to heed their advice. According to the U.S. Small Business Administration, over 50% of small businesses fail in the first year and 95% fail within the first five years. Yikes!
The great thing about sites built in WordPress is that you can actually interact with your visitors – so traffic techniques are a little different than those you would use with a standard web site.
Most site owners will optimize their web site for one search engine, either Google
or Yahoo, and assume they have to forgo the possibility of being listed in the other
search engine.
But you can get listed in both search engines if you know the secret.
4 Simplest Tactics for Increasing Your Customer Base!
* Mail sent to Yahoo accounts is very inconsistent. Please avoid using a Yahoo address.
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