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Karen Scharf | Small Business Marketing Consultant
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Podcast Running Time: Approximately 2 minutes
Studies show that including an animated gif in your email message can increase conversions significantly.
Resources:
Outlook 2007 Checklist
Five Incredibly Easy Ways To Improve Your Web Site Conversions Today!
Learn the secrets for increasing sales and turning your web site into an around-the-clock lead generator. My FREE Report outlines 5 [...]
Podcast Running Time: Approximately 2:30 minutes
If you’ve ever received spam from your own email address, or if you’re not experiencing the email open rates you think you should be, it might be time to check your SPF record.
Resources:
http://old.openspf.org/wizard.html
Five Incredibly Easy Ways To Improve Your Web Site Conversions Today!
Learn the secrets for increasing sales and [...]
Podcast Running Time: Approximately 3 minutes
…Anyway, to celebrate the special ocassion, my friend (and newsletter subscriber) Kevin sent me this video. If you’ve ever had kids or a mother (yes, that is a joke) you’ll be able to appreciate this.
What’s great about transactional emails is that they get opened and read at a much higher rate than typical email messages. They also do not fall under the guidance of the CAN-Spam Act, which means you do not have to include an opt-out mechanism.
Podcast Running Time: Approximately 4 minutes
PODCAST: In one study, a site owner increased the site’s conversion rate by almost 13% simply by changing the logo and color-scheme to make the site look more “official”.
Make sure your speakers are on
I LOVE to decorate for the holidays – I think it’s fun and festive. And by “the holidays” I mean ALL holidays. I have salt and pepper shakers shaped like turkeys for Thanksgiving; I hang hearts in the window in February; I even have a light-up Uncle Sam that I [...]
Michelle, Deb and I are in the process of making huge changes to our operations at Modern Image Communications. Kind of like the cobbler with holes in his shoes, we’ve been so busy with client work that our own business has been much neglected. And, as much as I hate to admit it, our website [...]
Podcast Running Time: approximately 4 minutes
Effective title tags are crucial since the search engines weigh them quite heavily. While it might seem easy to create your page titles, this really is a process that you want to take some time with and work through in a systematic way.
Five Incredibly Easy Ways To Improve Your Web [...]
4 Simplest Tactics for Increasing Your Customer Base!
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