Archive for December, 2008

Increase Email Conversions 49% With Animated GIFs

Monday, December 29th, 2008
 
icon for podpress  Increase Conversions With Animated GIFs: Play Now | Play in Popup | Download

Podcast Running Time: Approximately 2 minutes
Studies show that including an animated gif in your email message can increase conversions significantly.
Resources:
Outlook 2007 Checklist

Five Incredibly Easy Ways To Improve Your Web Site Conversions Today!
Learn the secrets for increasing sales and turning your web site into an around-the-clock lead generator. My FREE Report outlines 5 [...]

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Update Your SPF Record For Better Email Delivery

Tuesday, December 23rd, 2008
 
icon for podpress  Update Your SPF Record: Play Now | Play in Popup | Download

Podcast Running Time: Approximately 2:30 minutes
If you’ve ever received spam from your own email address, or if you’re not experiencing the email open rates you think you should be, it might be time to check your SPF record.
Resources:
http://old.openspf.org/wizard.html

Five Incredibly Easy Ways To Improve Your Web Site Conversions Today!
Learn the secrets for increasing sales and [...]

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Reduce Options To Increase Conversions

Friday, December 19th, 2008
 
icon for podpress  Reduce Options to Increase Conversions: Play Now | Play in Popup | Download

Podcast Running Time: Approximately 3 minutes

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Video Sharing: Thanks Kevin!

Wednesday, December 17th, 2008

…Anyway, to celebrate the special ocassion, my friend (and newsletter subscriber) Kevin sent me this video. If you’ve ever had kids or a mother (yes, that is a joke) you’ll be able to appreciate this.

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Transactional Email Messages – Get Yours In Shape for the New Year

Wednesday, December 17th, 2008

What’s great about transactional emails is that they get opened and read at a much higher rate than typical email messages. They also do not fall under the guidance of the CAN-Spam Act, which means you do not have to include an opt-out mechanism.

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Increase Email Open Rates by 28%

Tuesday, December 16th, 2008
 
icon for podpress  Increase Open Rates By 28%: Play Now | Play in Popup | Download

Podcast Running Time: Approximately 4 minutes

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Dramatically Increase Your Site’s Conversions by Changing Its Look

Friday, December 12th, 2008
 
icon for podpress  Increase Conversions By Changing Your Look: Play Now | Play in Popup | Download

PODCAST: In one study, a site owner increased the site’s conversion rate by almost 13% simply by changing the logo and color-scheme to make the site look more “official”.

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WOW! What a Display…

Thursday, December 11th, 2008

Make sure your speakers are on
I LOVE to decorate for the holidays – I think it’s fun and festive. And by “the holidays” I mean ALL holidays. I have salt and pepper shakers shaped like turkeys for Thanksgiving; I hang hearts in the window in February; I even have a light-up Uncle Sam that I [...]

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Take The “Improve Your Web Site Challenge”

Wednesday, December 10th, 2008

Michelle, Deb and I are in the process of making huge changes to our operations at Modern Image Communications. Kind of like the cobbler with holes in his shoes, we’ve been so busy with client work that our own business has been much neglected. And, as much as I hate to admit it, our website [...]

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Effective Web Page Title Tags in 7 Simple Steps

Tuesday, December 9th, 2008
 
icon for podpress  Effective Title Tags: Play Now | Play in Popup | Download

Podcast Running Time: approximately 4 minutes
Effective title tags are crucial since the search engines weigh them quite heavily. While it might seem easy to create your page titles, this really is a process that you want to take some time with and work through in a systematic way.

Five Incredibly Easy Ways To Improve Your Web [...]

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