Karen Scharf | Small Business Marketing Consultant

If you do any type of email marketing, you know that all your effort is wasted if your messages aren’t getting opened. Whenever we’re brought in to analyze an underperforming email marketing program, the very first thing we look at is the open rate. Why? Because nothing else…

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The fact is, up to 80% of web users begin their surfing at a search engine. Without making the effort necessary to capture these visitors, small businesses are forfeiting tons and tons of traffic each and every day.

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I don’t know about you, but I get a little annoyed by the big-name pundits who declare “I refuse to participate in the bad economy.” Sure, it’s a great philosophy, but for the small business owner who sees his income shriveling away, who has to lay off long-time staff members…

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You’re working too hard and you’re not making enough money.

I know that seems like a brash statement, but I’ve worked with enough small business owners to presume that it’s probably true for you. The problem is, you’re not …

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I’m pretty sure there are still a few lines left for the teleseminar-of-the-year which will be held in just a few hours (7pm Eastern time). But you might want to hurry ‘cuz the last I hear, they were almost booked solid. Grab your complimentary “seat” right here…

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From the web site visitor’s perspective, SEO is akin to going to the grocery store to buy a gallon of milk while your baby is screaming and crying in your arms. All you want to do is grab a gallon of milk and get out of there as quickly as possible, so you stop at the first grocery store you can find.

But as soon as you walk into the store, you find yourself…

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I’m going to share a quick personal story here… one night, probably about 2 ½ or 3 years ago, while sharing dinner and a great glass of wine with several friends, Michael off-handedly imparted a casual insight that totally transformed how I look at myself and my business. His intuition lead me to revolutionary innovations and my business has never been the same since.

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