Karen Scharf | Small Business Marketing Consultant

So, what does this have to do with you as a website owner? Plenty, when you consider what a captive, extremely targeted audience Google News readers are. After all, they are asking to see your content.

But don’t get too excited… you still need to get your articles into the Google News feeder. Fortunately, Abe Epton of Google has recently shared these 8 tips for getting your content crawled and improving your article listing…

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Brand New To Twitter?
If you’re brand new to Twitter, I have a great complimentary resource that will help you Master Twitter in 10 Minutes. Now I’ll admit, when I first heard about Twitter I thought it was the stupidest thing in the world! But the more I play around with it, the more I see [...]

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Hey, let me ask you, when you meet someone for the first time and you want to tell them about your business do you know exactly what to say? Or do you hem and haw a little bit as you fumble for the right words, because you’re trying so hard to get it right? Have you ever rambled on and on and on, until you notice the other person anxiously looking around the room for an escape route?

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I have always advised my clients on the importance of upselling, and, as a marketing student, I was indoctrinated with the common practice of gradually working new customers up the price ladder. Obviously then, it would be a normal procedure that the price of upsells be only slightly higher than the original item being purchased. But, is this necessarily the best practice?

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