Karen Scharf | Small Business Marketing Consultant

Despite the general ease of article marketing, there are several “fatal” mistakes you can make that will make all your efforts nothing but wasted time. One of the biggest mistakes is “messing up” your author’s resource box. Brad McGovern, Marketing Manager of Article Marketer, offers the following advice regarding crafting your perfect author resource box:

Read more...

I pulled out my package of chicken breast and noticed a big banner running across the top of the package that read “Raised On Family Farms”. I couldn’t help but think what a clever marketing tactic this was – a tactic that you and I can easily apply to our own businesses right now.

Read more...

A quick notice to let you know that we’ve recently launched a new service:
http://www.websitein10days.com/
If you’ve been struggling to get your website on line…

Read more...

As an email marketer, you probably spend considerable time testing and optimizing your email content, your email layout and design, the calls to action within your email message. You undoubtedly take great pains to ensure your message displays well with the “images off” default email client. You run through the CAN-Spam checklist and email pre-flight checklist before hitting the send button.

Read more...

Are you satisfied with the conversion rate on your landing page? I hope the answer to that question – no matter what your conversion rate – is an emphatic “No!” Because no matter what your conversion rate is, there’s always the chance that it can be better. And you’ll never know how much money you’re leaving on the table until you start measuring, optimizing and testing.

Read more...

I’m sure you’ve seen it before – an email newsletter or other email marketing piece that is sent from “Do-Not-Reply@DomainName.com”. Well, just because it might be common practice, that doesn’t make it right.

Read more...