Designing the HTML version of your email message can be difficult since there are so many different email client and operating system combinations out there – and they have their own way of rendering HTML. And there really is no way to be positively sure which client your readers will be using to view your messages.
Michelle, Cyndi and I are working with several new clients who are interested in redesigning their current websites. And, to be perfectly honest, a website redesign can be more difficult and time-consuming than building a completely new site from the ground up. Not only are we creating a new design, but we are also dealing with moving and renaming pages and other files, which puts traffic and page rank at risk. That’s why it’s extremely important to have a solid plan in place before the redesign process takes place.
If you’re utilizing email marketing, you should be utilizing email testing. But it can seem complex and costly, and many small business owners aren’t quite sure where to start. If you’d like to use email testing, but aren’t sure where to start, here are 4 of the easiest tests to get you going:
4 Simplest Tactics for Increasing Your Customer Base!
* Mail sent to Yahoo accounts is very inconsistent. Please avoid using a Yahoo address.
