Archive for April, 2010

Use a Grid System For Better Converting Pages

Friday, April 30th, 2010

I recently began working with my new interior designer (my house is stuck in the ’90s!) and in trying to decide what type of furniture to buy, we’ve been laying out the room design on a grid. It dawned on me that this is the same process I use when designing a new web page.

Read more...

How To Yield a 7% Sales Increase With An Incredibly Easy Redesign

Friday, April 30th, 2010

I have some very interested split test results that I think will really surprise you. Here’s the story of a major retailer who increased sales over 7% by going against conventional wisdom.

Read more...

Four Easy Twitter Tools to Supplement Your Marketing

Thursday, April 29th, 2010

If you’re just breaking into Twitter, or still considering using it, you might not realize how easy it is to incorporate Twitter into your overall web 2.0 marketing plan. Here are a few tools that even newbies can use…

Read more...

Effective Web Page Title Tags in 7 Simple Steps

Thursday, April 29th, 2010

Podcast Running Time: approximately 4 minutes Effective title tags are crucial since the search engines weigh them quite heavily. While it might seem easy to create your page titles, this really is a process that you want to take some time with and work through in a systematic way.

Read more...

Measure What Matters, Dump What Doesn’t

Wednesday, April 28th, 2010

I recently met with my friend Neil to discuss several business building strategies. I shared with him a tool that I use in my own business on a daily basis. You can create this tool on your own, it’s super easy to use, and I guarantee it will help you grow your business exponentially.

The tool is a simple text document (I created mine in Microsoft Word) that you use to measure your daily KPIs. KPI stands for key performance indicator, and every business – even yours – has them.

Read more...

They’ll No Longer Pay For Botched Surgeries…

Wednesday, April 28th, 2010

They’ll No Longer Pay For Botched Surgeries…

Read more...

Increase Open Rates: Be Direct With Busy Readers

Tuesday, April 27th, 2010

On-line marketer, ProspectZone, increased open rates by 28% and click-throughs by 53% in a recent split-test. What can you learn from their results?

Read more...

How To Craft Your Perfect Introduction

Tuesday, April 27th, 2010

Hey, let me ask you, when you meet someone for the first time and you want to tell them about your business do you know exactly what to say? Or do you hem and haw a little bit as you fumble for the right words, because you’re trying so hard to get it right? Have you ever rambled on and on and on, until you notice the other person anxiously looking around the room for an escape route?

Read more...

Optimize Your PDFs For Better Search Traffic

Monday, April 26th, 2010

First, make sure your PDFs actually contain text. The search engines will crawl the text of a PDF just as they crawl a web page. Most graphics programs are capable of adding text to the graphics they create – but this is not actually “machine text”. If your PDF document was originally created in a…

Read more...

4 Ways to Add Fresh Content to Your Website

Monday, April 26th, 2010

We all know it’s important to continually add fresh content to our websites in order to earn and maintain a decent search engine ranking. But sometimes we draw a blank when it’s time to write that content. If you’ve ever been there, you’ll enjoy these 4 creative ways to add new content to your website.

Read more...