Archive for May, 2010

7 Common Web Site Mistakes You Might Be Guilty Of

Friday, May 28th, 2010

Generally when we’re building new websites, our clients have several design and development ideas that they would like implemented into the new site. Most of the time, we try to take the clients’ ideas into account, but we have several suggestions that pop up often that we have to politely decline, and here’s why:

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What Do You Do When Your Blog Post Flops?

Thursday, May 27th, 2010

If you’ve been blogging for any length of time, I’m sure you’ve had at least one blog post that was just not at all popular. Even your loyal readers aren’t spending enough time on the page to get through the entire article. You’re not really sure what went wrong.

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Get Your Website Crawled in 8 Easy Steps

Tuesday, May 18th, 2010

Getting your website crawled often is a good indicator that the search engines think your site is important. Here are 8 tips to encourage the search engine spiders to crawl your site more often.

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Search Engine Optimization Plan in 6 Easy Steps

Monday, May 17th, 2010

Part of your website marketing plan must include search engine optimization. You’re probably thinking that seo is either extremely difficult, or extremely expensive. But as a small business owner, there are several steps you can take to improve your seo that aren’t overly complicated.

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Email Marketing – 7 Steps To Getting Started

Friday, May 14th, 2010

Before you open your Microsoft Outlook and start typing away, it’s a good idea to create an overall plan for your email marketing program. Here are 7 steps to get you started…

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Website Copy Checklist

Thursday, May 13th, 2010

While the overall system I use for my copywriting projects is rather complex, I have a simple checklist that I use to review the completed copy before I publish it to the web or send it to the printer. Here are the basic steps I use to review web copy before…

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Tell Them Why They Should Buy

Wednesday, May 12th, 2010

I just returned from a one-day trip to Chicago. In the bumper-to-bumper traffic, it actually took over 7 minutes to drive 1 mile. Under normal circumstances, I might have found this a bit frustrating, but since Chicago is a mecca for advertising…

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What Does White Day Have To Do With Your Business?

Wednesday, May 12th, 2010

So, what does all of this have to do with your small business? It’s simple… I want you to declare your own holiday! Declaring your own holiday is actually easier than you probably realize. And the marketing opportunity it provides is phenomenal!

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My anti-Social Take on Social Media

Tuesday, May 11th, 2010

Alright, I’ll admit, I’m a little down on social media right now, so my opinion at the moment might be a bit jaded. But I think I have a good reason for that, and I’m sure you’ll agree when I tell you what happened…

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Increase Email Conversions 49% With Animated GIFs

Tuesday, May 11th, 2010

Podcast Running Time: Approximately 2 minutes Studies show that including an animated gif in your email message can increase conversions significantly. Resources: Outlook 2007 Checklist

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