Archive for July, 2010

Marketing with YouTube

Friday, July 30th, 2010

More and more entrepreneurs are realizing that marketing with YouTube is an excellent way to promote their business. If you’re considering adding marketing with YouTube to your own small business marketing program, here are a few things you’ll need to know:

Read more...

What is Google Analytics?

Wednesday, July 28th, 2010

Google Analytics is one of the many tools that Google provides to webmasters and marketers. Like most of Google’s many services, it is a free one.  Google Analytics lets you discover various statistics about your website, such as the amount of traffic your site is getting, where your site visitors are coming from, and the keywords web surfers are using to find your site, among other things.

Read more...

Using Social Media Marketing to Build Small Business Relationships

Tuesday, July 27th, 2010

Being successful on social media sites like Twitter or Facebook is far different than being successful on a search engine. The rules are all changing.

Read more...

5 Small Business Marketing Strategies to Use Right Away

Monday, July 26th, 2010

Marketing is the combination of strategies you apply in your small business to get new customers, to maintain customer loyalty and to increase your business profitability. If you want to grow your business, here are five small business marketing strategies you should put into practice right away:

Read more...

Using Press Releases in Your Small Business Marketing Plan

Friday, July 23rd, 2010

When you have some small business news you want to share, using a press release is often the best route to take. However, there are some things you need to know about promoting your business with a press release.

Read more...

Creating a Small Business Marketing Plan

Thursday, July 22nd, 2010

It is imperative that, as a small business owner, you create a marketing plan.  It’s also imperative that you realize your marketing plan is going to be a work in progress.  Your plan (and you!) must be flexible enough to change and adapt to the current market conditions, changes in the economy, advances in technology and so on.

Read more...

Another Front Page Google Listing

Tuesday, July 20th, 2010

Yeah! I just checked the SERPs and we got another front page listing for another great client. And it happened a lot quicker than I expected, too. Plus, we’ve increased the conversion rate on this site for a double-whammy income boost.

Read more...

How to Choose a Small Business Marketing Consultant

Tuesday, July 20th, 2010

As an entrepreneur, there will likely come a time that you feel the need to hire a small business marketing consultant to help with marketing an growing your business.  There are many reputable agencies that offer consultant services; the key is finding the right agency for you.

Read more...

Blogging For Beginners – a Great Small Business Marketing Tool

Monday, July 19th, 2010

Blogging is also an excellent small business marketing tool. The obvious business benefits to blogging include building a relationship with your customers and clients, setting yourself apart as the expert in the eyes of your prospects, and easily disseminating information to your target audience. Your blog can even be used as a lead generator in your small business marketing program.

Read more...

Using Anchor Text to Draw in Website Visitors

Saturday, July 17th, 2010

Anchor text is the text that is used to link back to a certain website.  Many times this text is underlined or a different color from the text around it.  It is most commonly used to anchor the information in an article to a relevant website.  Using proper anchor text to draw visitors to your site is an effective and affordable SEO technique that can boost your search engine ranking and increase your website page authority.

Read more...