Want a Better Search Engine Ranking? Follow These Easy Tips
by: Karen Scharf, Small Business Marketing Consultant
ShareHaving a hard time ranking in Google? Why not try optimizing for Yahoo? After all, Yahoo commands over 22% of the search market – and 22% of billions of users is quite a lot!
Because Yahoo’s algorithms are a few years behind Google’s, it is often easier to get a decent page ranking in Yahoo. And fortunately, many of the factors that give weight to your Yahoo ranking are not even considered by Google, so you won’t have to worry about Google penalizing you for keyword stuffing.
Follow these simple tips and your pages will soon be well optimized for a great Yahoo ranking:
- Your title tag should contain your keyword phrase and should be 5-7 words long.
- Your description tag should contain your keyword phrase at the very beginning and contain a 13-20 word complete sentence clearly describing your site.
- Your keywords tag should have your main keyword phrase at the very beginning, be no more than 250 characters long and have no more than 3 repetitions of a single keyword.
- Your url (filename) should contain your keyword phrase as closely as possible.
- Your heading 1 tag should contain your keyword phrase as close to the beginning as possible. Only one heading 1 should be used per page. Heading 2s should contain your keyword phrase as close to the beginning as possible.
- All images should include alt tags and, if at all possible, the alt text should contain your keyword or keyword phrase. (But be careful not to sacrifice accessibility in favor of keyword stuffing.)
- Your inline links should include your keyword phrases as part of your linked text and should refer to pages that are also optimized for the same keyword.
- You should build up multiple (as many as possible) one way links from relevant pages optimized for the same keyword.
- Be sure to publish an XML sitemap and a Robots.txt file
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