If you’ve been blogging for any length of time, I’m sure you’ve had at least one blog post that was just not at all popular. Even your loyal readers aren’t spending enough time on the page to get through the entire article. You’re not really sure what went wrong.
While the overall system I use for my copywriting projects is rather complex, I have a simple checklist that I use to review the completed copy before I publish it to the web or send it to the printer. Here are the basic steps I use to review web copy before…
Audio is a great tool for your lead generation and relationship building, and it also makes a relatively easy-to-produce info-product that you can use to generate revenue. If you have a service business, especially any service that is very personal or intimate, or if it’s very important that your prospects trust you and really feel comfortable with you before they would consider becoming your client, then audio would be a great asset to your marketing mix.
In working with a client recently, it soon became apparent that we each had different ideas on what would work best with his integrated marketing campaign. I suggested we do some split-testing and roll out the “winning” combination in our full-scale program.
My client was initially concerned that the time and expense of split-testing would never pay off. If these are the same concerns that are holding you back from split-testing your own web marketing, allow me to relieve your fears.
Michelle, Deb and I are in the process of making huge changes to our operations at Modern Image Communications. Kind of like the cobbler with holes in his shoes, we’ve been so busy with client work that our own business has been much neglected. And, as much as I hate to admit it, our website [...]
When we hear the words Landing Page we generally think of PPC campaigns or some other form of internet advertising. But I like to use landing pages for all of my off-line advertising also. However, you’re using it, a landing page is a web page, typically hidden from the site’s menu bar and other navigation – meaning the only way you can get to the page is to type the URL directly into the browser.
Web analytics play a major role in the optimization of your online presence; however, if you’re like most small business owners, you probably have only a vague understanding of analytics. You might have heard of web site analytics, maybe even attended a class or a seminar about analytics. But the options probably seemed overwhelming and technical and a bit too complicated.
If you’ve been marketing – either on or offline – for any amount of time, you’ve probably encountered the long copy versus short copy argument. And the definitive answer is
I recently began working with my new interior designer (my house is stuck in the ’90s!) and in trying to decide what type of furniture to buy, we’ve been laying out the room design on a grid. It dawned on me that this is the same process I use when designing a new web page.
I have some very interested split test results that I think will really surprise you. Here’s the story of a major retailer who increased sales over 7% by going against conventional wisdom.
4 Simplest Tactics for Increasing Your Customer Base!
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