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Karen Scharf | Small Business Marketing Consultant
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Several entrepreneurs I’ve consulted with recently have been reluctant to get started with email marketing, thinking it was too much work for too little reward. But nothing could be further from the truth, especially if you utilize a few email marketing best practices.
While writing email marketing copy is very similar to writing direct mail copy there are several nuances that are unique to email marketing. And, as you might have guessed, I have several tips to make these nuances work better for you and your email copywriting project.
Before you open your Microsoft Outlook and start typing away, it’s a good idea to create an overall plan for your email marketing program. Here are 7 steps to get you started…
Podcast Running Time: Approximately 2 minutes
Studies show that including an animated gif in your email message can increase conversions significantly.
Resources:
Outlook 2007 Checklist
What’s great about transactional emails is that they get opened and read at a much higher rate than typical email messages. They also do not fall under the guidance of the CAN-Spam Act, which means you do not have to include an opt-out mechanism.
…there is a marketing tool that is still proving successful and generating high returns on investment. In fact, studies show that this particular tactic actually received an increase in 2009 marketing budgets. It’s easy to execute and generally inexpensive.
Podcast Running Time: Approximately 2:30 minutes
If you’ve ever received spam from your own email address, or if you’re not experiencing the email open rates you think you should be, it might be time to check your SPF record.
Resources:
http://old.openspf.org/wizard.html
Podcast Running Time: Approximately 4 minutes
If you do any type of email marketing, you know that all your effort is wasted if your messages aren’t getting opened. Whenever we’re brought in to analyze an underperforming email marketing program, the very first thing we look at is the open rate. Why? Because nothing else…
On-line marketer, ProspectZone, increased open rates by 28% and click-throughs by 53% in a recent split-test. What can you learn from their results?
4 Simplest Tactics for Increasing Your Customer Base!
* Mail sent to Yahoo accounts is very inconsistent. Please avoid using a Yahoo address.
