In today’s world of social media marketing, small business owners might assume that email marketing is no longer relevant. But the truth is, email marketing allows business owners to create an open, direct line of communication with potential customers that is so vital to business growth. Email marketing is still a potent form of getting the word out about your business, your products, and your services.
Anybody who has tried to build an email list of any size and significance will know this. And so you can imagine a situation where, after all your hard work and investment to build a list of highly targeted recipients, you suddenly notice that only a small fraction of the emails you are sending out are actually reaching their targets.
In the past few weeks, we’ve been contacted by several different prospects who wanted to hire us to handle their email marketing. That’s not unusual in and of itself, but the fact that these prospects all had the same story set off an “aha moment” for me. You see, each of these prospects used to [...]
As a small business owner, email marketing should be part of your marketing strategy. Although there are innumerable ways to monetize and sell your products from your website, an essential strategy that must be implemented is email marketing. It is probably the single most effective way to build relationships with your target audience, converting prospects into customers.
These big name stores know what they’re doing when it comes to marketing. They’ve spent the money, they’ve done the research, they’ve compiled the statistics, they’ve hire the MBAs. And they still choose to use email marketing. That alone should be proof positive that email marketing is one of the most efficient and effective ways to promote to targeted customers.
Few marketing initiatives have as high a marketing ROI (return on investment) as does your email marketing campaign. However, ensuring that email speaks directly to your customer in a way that spurs them to respond, requires the ability to think outside the box. Creative thinking is not just the word of the day, but for [...]
Have you ever walked through the “boutique district” of a town, where the streets are lined with little coffee shops and book stores and art galleries? Have you noticed that they are less about what you are shopping for, and more about the experience of shopping there? The cigar shop smells delightful, the cookie shop [...]
More and more people are using mobile devices to check their email. Unfortunately, many email marketers are still assuming that their readers are viewing email from a PC, so they are sending marketing pieces that read as gibberish on a mobile. Here are a few ways to tweak your email newsletters so that they read well on any platform.
Email subject lines are the first impression that potential customers get when it comes to email marketing strategies. Since email subject lines are generally less than 50 characters and most people make a split second decision about whether or not to open the email itself, creating them is a daunting task.
Have you ever wondered what went wrong when your email message bounces back and you get a strange message from Mailer-Daemon that says “error sending” or something along that line?
4 Simplest Tactics for Increasing Your Customer Base!
* Mail sent to Yahoo accounts is very inconsistent. Please avoid using a Yahoo address.
