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Karen Scharf | Small Business Marketing Consultant
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…there is a marketing tool that is still proving successful and generating high returns on investment. In fact, studies show that this particular tactic actually received an increase in 2009 marketing budgets. It’s easy to execute and generally inexpensive.
Businesses enjoy a $43.52 return on every dollar spent in email marketing. That’s the strongest ROI-yielding direct marketing tactic, and it’s a result that even small businesses on a small business budget certainly can’t ignore.
The first thing you must do is identify the overall goal of the email marketing campaign you launched. What did it specifically focus on? What was your…
It’s true that email marketing can get pretty technical. We’ve got HTML coding, and multi-part MIME messages, and cross browser compatibility, and designing for preview panes, and blacklists and blocklists and SPF records… It’s enough to make non-techie marketers throw up their hands and give up on the thought of ever improving their email performance.
Here’s a quick email marketing tip that might help improve your delivery rate. Check the font sizes in your template and re-usable code.
In email marketing, the subject line is often seen as the single most important element. Afterall, if your subject line isn’t persuasive, no one will open your email and your message won’t get read. The subject line is generally equated with the headline of a display ad.
Designing the HTML version of your email message can be difficult since there are so many different email client and operating system combinations out there – and they have their own way of rendering HTML. And there really is no way to be positively sure which client your readers will be using to view your messages.
If you’re utilizing email marketing, you should be utilizing email testing. But it can seem complex and costly, and many small business owners aren’t quite sure where to start. If you’d like to use email testing, but aren’t sure where to start, here are 4 of the easiest tests to get you going:
Your email subject line has to serve two very powerful purposes. First, it has to get your message delivered into the inbox rather than getting trapped by a spam filter or sent to the junk folder. Secondly, it has to entice your reader to open your email and read the message.
Now that the year is more than half-way over it’s a great time to assess what’s worked for you, and prepare for the months ahead. Here is the straightforward assessment I use to critique my email marketing campaign and plan for improvements. I suggest you apply this evaluation to your own campaign as you put your 3rd and 4th quarter email marketing plans together. Simply ask yourself the following questions:
4 Simplest Tactics for Increasing Your Customer Base!
* Mail sent to Yahoo accounts is very inconsistent. Please avoid using a Yahoo address.
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