In email marketing, the subject line is often seen as the single most important element. Afterall, if your subject line isn’t persuasive, no one will open your email and your message won’t get read. The subject line is generally equated with the headline of a display ad.
Designing the HTML version of your email message can be difficult since there are so many different email client and operating system combinations out there – and they have their own way of rendering HTML. And there really is no way to be positively sure which client your readers will be using to view your messages.
If you’re utilizing email marketing, you should be utilizing email testing. But it can seem complex and costly, and many small business owners aren’t quite sure where to start. If you’d like to use email testing, but aren’t sure where to start, here are 4 of the easiest tests to get you going:
Now that the year is more than half-way over it’s a great time to assess what’s worked for you, and prepare for the months ahead. Here is the straightforward assessment I use to critique my email marketing campaign and plan for improvements. I suggest you apply this evaluation to your own campaign as you put your 3rd and 4th quarter email marketing plans together. Simply ask yourself the following questions:
As an email marketer, you probably spend considerable time testing and optimizing your email content, your email layout and design, the calls to action within your email message. You undoubtedly take great pains to ensure your message displays well with the “images off” default email client. You run through the CAN-Spam checklist and email pre-flight checklist before hitting the send button.
I’m sure you’ve seen it before – an email newsletter or other email marketing piece that is sent from “Do-Not-Reply@DomainName.com”. Well, just because it might be common practice, that doesn’t make it right.
The “From” field is the most important factor in getting your email messages read; and yet it surprises how few marketers ever test it. Perhaps it’s because many marketers don’t know how easy it actually is to update and test the From field.
I have a client who sells advertising in her e-zines, so she is hesitant to remove bounced addresses from her list. I’ve been trying to convince her that she is doing more harm than good, and I thought I’d share some facts with you to prevent you from making the same mistakes.
I didn’t want to abandon the html version altogether because my client is in a very graphically-based industry. So, here’s the workaround I designed – that you can easily tweak for your own email template.
Email marketing has become so competitive lately! As marketers try to push their own emails to the top of the “notice me pile” we’re seeing more and more really aggressive subject lines. But do these hard-hitters actually work?
4 Simplest Tactics for Increasing Your Customer Base!
* Mail sent to Yahoo accounts is very inconsistent. Please avoid using a Yahoo address.
