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Karen Scharf | Small Business Marketing Consultant
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If you’re just breaking into Twitter, or still considering using it, you might not realize how easy it is to incorporate Twitter into your overall web 2.0 marketing plan. Here are a few tools that even newbies can use…
Now that you have gone live with your blog, what’s next? How will you know if it is successful; how will you know if you are delivering the content your readers, your prospects and your clients are after? You will definitely want to…
Using testimonials can help ease your prospect’s mind and reduce her buying resistance. Because testimonials are so tremendously influential, as marketers, you and I should never produce one single piece of marketing collateral without…
If you’ve added social media to your marketing mix, you’re probably asking yourself, “Is it worth all the time and effort involved?” That might seem like a difficult question to answer at first, but there are definite steps you can take to measure the return on your social media investments.
Losing focus can be disastrous for any one, but it’s especially deadly for entrepreneurs and small business owners. And I don’t know about you, but for me it tends to be a vicious cycle. I lose concentration, then I get mad at myself for losing concentration. So I end up “beating myself up” and focusing on the fact that I’m not focusing. The next thing I know, the entire day (or week!) has flown by and I haven’t accomplished a single thing.
I was recently speaking with my friend Dan Burke of Burke Services about the power of article marketing. Burke Services is a family-owned printing and direct mail company that offers exceptional one-on-one customer service (they printed my speaker sheets). But as you probably know, the printing industry has taken a hit in these economic times, and Dan wants to start taking advantage of article marketing to grow his customer base.
I don’t know about you but I just love summertime! It’s a time for outdoor barbecues and pool parties and meeting lots of fun new people.
And then along comes this marketing thing… Now we’re forced into a left-brained activity. We need to be creative. We need to think outside the box. We need to step outside of our comfort zones, shift gears, and look at our business from the customer’s point of view.
When the economy gets tough, an ironic thing happens… people stop marketing their business and services. I call it ironic because now is the best time to ramp up your marketing, not cut back on it…
There comes a time in every entrepreneur’s life when they realize they just can’t do it alone. They realize they’re maxed out – either on time or ability – and there’s no way their business will grow until they start delegating some tasks.
4 Simplest Tactics for Increasing Your Customer Base!
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