A recent small business survey found that over 90 percent of companies rate their website as their most valuable marketing tool. The survey noted that the design and management of the company website, as well as keeping it optimized for the major search engines, was the single most effective marketing strategy currently being used.
If you’re like most of our small business marketing clients, one of your goals for 2012 is to increase sales. And if you’re like a lot of the prospects we’ve been talking to lately, there’s a good chance you’re concocting some lavish marketing campaigns in order to reach that goal.
I’m going to go out on a limb here and guess that you have not written a marketing plan for your small business. Many entrepreneurs optimistically enter the business world confident that their product or service will sell itself. They presume that with good products or services word of mouth will be all the advertising [...]
When you start working with a small business marketing consultant, one of the first steps you’ll take is to identify your business goals. Setting goals will transform your business. A written goal is…
Facebook is an excellent tool to add to your small business marketing. It offers small business owners many wonderful ways to build relationships with prospects and customers. Your business page (aka fan page), in particular, makes it easy to dialogue with your target audience.
When it comes to small business marketing, most entrepreneurs are interested in “going viral” When we talk about viral marketing, we’re talking about a message that spreads, almost like it’s contagious. Viral content on the internet can be an image or video or article that can easily be spread through social media or by word of mouth.
It’s no secret that Facebook is a great place to market a business, but there is one secret that you may not have heard: it’s not enough to just create a fan page and ignore it. Just like a retail store, a Facebook fan page is all about the customer’s experience. A great page will draw lots of visitors, and a poor page will drive away traffic.
Blogging is like dating: there comes a point when you feel stuck in your daily routine, and you just don’t have anything interesting to say. When that happens, it’s time to try rekindling the romance. Here are a few tips to beat the writer’s block that eventually threatens every blogger.
When it comes to small business marketing, it’s hard to ignore Twitter. These days, every third marketing blog is about marketing through Twitter: what to tweet, when to tweet it, and how to get people to follow it. But for many small businesses, all of that advice is useless if you’re tweeting to people on the other side of the world. Unless you’re running an internet-based mail-order website, you probably need to direct your tweets to your nearby neighbors.
Does Google Voice really make your small business marketing more manageable? It’s especially useful for small business owners who need that slight edge over their competitors. Many of its features work especially well for brand-new business start-ups.
4 Simplest Tactics for Increasing Your Customer Base!
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