Small Business Marketing Tips: Small Business Marketing

Improving Facebook Ad Performance

Wednesday, February 9th, 2011

It’s tempting to treat Facebook ads as just another web advertisement by connecting them to a few keywords and sticking them online. But Facebook is not a content-based website like a blog, and it’s not a search engine like Google; it’s an online community. Here are a few ways that you can use Facebook’s features to your advantage.

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Lead Generation with Social Media Marketing – How to Measure the Results

Tuesday, November 30th, 2010

By now you’ve probably heard all the buzz about social media and how it can drive leads for your business. But you might have been a little hesitant to dive into social media for lead generation because you weren’t sure how to track or measure the results.

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Consider This a Personal Invitation…

Friday, October 29th, 2010

Do You Want to Learn the Tried-and-True, Time Tested Techniques for Catapulting Your Business and Exploding Your Profits?

I don’t know about you, but I’m getting a little weary of all these fly-by-night so-called “experts” who tout the latest and greatest “get rich quick scheme” claiming they know how to grow my business. According to them, all I need to do is…

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Small Business Marketing with Twitter – How to Integrate Twitter with Your Website

Friday, October 22nd, 2010

When it comes to small business marketing, Twitter is an excellent tool.  It is a great social media site to create relationships and help spread the word about your products and services. Twitter feeds are widely read, even by non-Twitter members. When it comes to web design there are many different methods of integrating Twitter [...]

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Using Google Beat for your Small Business Marketing

Wednesday, October 20th, 2010

Have you ever heard of the Google Beat?  The Google Beat is a new YouTube channel that combines information that is of great value to internet marketers all over the world with viral video to produce a short newscast detailing all that is new on Google.

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Using Facebook for Small Business Marketing

Tuesday, October 19th, 2010

Facebook is a tremendously valuable tool to add to your small business marketing arsenal. If you’re looking for an inexpensive tactic to increase your name recognition, consider adding Facebook to your small business marketing plan.

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Using Website Bounce Rate to Improve Your Small Business Marketing

Friday, October 15th, 2010

Knowing your bounce rate can help you unlock problems that your website visitors may be experiencing. It can also help you determine if you need to change the content on your website, improve your navigation, make your calls to action more clear, improve your keyword targeting, etc.

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Improve Your Small Business Marketing with Pay Per Click

Thursday, October 14th, 2010

If you want to drive some immediate traffic, do some easy keyword research, and quickly test your web page copy and conversion potential, consider adding PPC advertising to your small business marketing plan.

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Blogging and Small Business Marketing

Wednesday, October 13th, 2010

Blogging is an excellent way to supplement your small business marketing.  However, there is a great deal of confusion about exactly what role the blog plays in small business marketing and how it helps you to make money.

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Website Response Time and Small Business Marketing

Tuesday, October 12th, 2010

When you create a website as part of your small business marketing campaign, one of the first things that you need to take into consideration is the response time necessary to load and navigate your site. 

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