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Karen Scharf | Small Business Marketing Consultant
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Web analytics play a major role in the optimization of your online presence; however, if you’re like most small business owners, you probably have only a vague understanding of analytics. You might have heard of web site analytics, maybe even attended a class or a seminar about analytics. But the options probably seemed overwhelming and technical and a bit too complicated.
There is a myth floating around – and it has been for some time – that if a webmaster publishes the same content on his site that appears on another site (for instance, by publishing an article on his blog and also submitting it to Ezine Articles) then his website will get penalized for duplicate content and banned from the search engines altogether.
When we hear the words Landing Page we generally think of PPC campaigns or some other form of internet advertising. But I like to use landing pages for all of my off-line advertising also. However, you’re using it, a landing page is a web page, typically hidden from the site’s menu bar and other navigation – meaning the only way you can get to the page is to type the URL directly into the browser.
Michelle, Cyndi and I are working with several new clients who are interested in redesigning their current websites. And, to be perfectly honest, a website redesign can be more difficult and time-consuming than building a completely new site from the ground up. Not only are we creating a new design, but we are also dealing with moving and renaming pages and other files, which puts traffic and page rank at risk. That’s why it’s extremely important to have a solid plan in place before the redesign process takes place.
In marketing we’re always taught to talk about the customer, to use benefits statements, to include the ol’ WIIFM (what’s in it for me) statement. So how does that translate to your web site’s About Us page?
I know it’s only July, but now is the time to get your website in shape for the fast-approaching holiday season. Afterall, holiday shopping often begins in October, and October is only 3 months away. So here are 7 quick fixes you can easily implement on your site in one single afternoon:
Are you satisfied with the conversion rate on your landing page? I hope the answer to that question – no matter what your conversion rate – is an emphatic “No!” Because no matter what your conversion rate is, there’s always the chance that it can be better. And you’ll never know how much money you’re leaving on the table until you start measuring, optimizing and testing.
I have always advised my clients on the importance of upselling, and, as a marketing student, I was indoctrinated with the common practice of gradually working new customers up the price ladder. Obviously then, it would be a normal procedure that the price of upsells be only slightly higher than the original item being purchased. But, is this necessarily the best practice?
Podcast Running Time: Approximately 3 minutes
PODCAST: In one study, a site owner increased the site’s conversion rate by almost 13% simply by changing the logo and color-scheme to make the site look more “official”.
4 Simplest Tactics for Increasing Your Customer Base!
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