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Karen Scharf | Small Business Marketing Consultant
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Web analytics play a major role in the optimization of your online presence; however, if you’re like most small business owners, you probably have only a vague understanding of analytics. You might have heard of web site analytics, maybe even attended a class or a seminar about analytics. But the options probably seemed overwhelming and technical and a bit too complicated.
Here’s a quick and easy way to increase the Google search results for your name: add your name to the…
If you’re trying to optimize your own website – and I strongly believe that all entrepreneurs and website owners should at least be familiar with optimization techniques – then there’s a great possibility you’ve been researching and studying and reviewing all the information you can get. But you need to make sure that you’re studying current information…
There is a myth floating around – and it has been for some time – that if a webmaster publishes the same content on his site that appears on another site (for instance, by publishing an article on his blog and also submitting it to Ezine Articles) then his website will get penalized for duplicate content and banned from the search engines altogether.
If you’re a local business on a tight budget, you can save money on your advertising budget by targeting only specific locations with your AdWords campaigns.
We often get inquiries from prospective clients who would like us to build them a new website. They believe that their current website must be “bad” because it’s not listed in the search engines. They’re convinced that a new website will automatically ensure a top ten Google rank.
I think every website should have a site map since it does help in traffic generation. As the term suggests a site map is a map of the web site and can be a simple list of links or a more complex representation. The type of site map you’ll need depends on the type of website you have.
From the web site visitor’s perspective, SEO is akin to going to the grocery store to buy a gallon of milk while your baby is screaming and crying in your arms. All you want to do is grab a gallon of milk and get out of there as quickly as possible, so you stop at the first grocery store you can find.
But as soon as you walk into the store, you find yourself…
The great thing about sites built in WordPress is that you can actually interact with your visitors – so traffic techniques are a little different than those you would use with a standard web site.
Most site owners will optimize their web site for one search engine, either Google
or Yahoo, and assume they have to forgo the possibility of being listed in the other
search engine.
But you can get listed in both search engines if you know the secret.
4 Simplest Tactics for Increasing Your Customer Base!
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