Use Larger Fonts for Better Delivery
by: Karen Scharf, Small Business Marketing
ShareHere’s a quick email marketing tip that might help improve your delivery rate. Check the font sizes in your template and re-usable code.
According to U.S. Can-Spam laws, all of our marketing-based email messages must contain some obligatory text, including a physical mailing address and opt-out instructions. Many email templates include this information in the footer section with a very small font.
Unfortunately, these very small fonts can often trigger spam filters, since the filters assume you are trying to hide malicious code or other unscrupulous text inside the small print. And, since many marketers run only their individual article content through spam checkers prior to sending their messages, this spam trap often goes undetected.
A general rule of thumb is to use a font size of at least 10 px. If you’re a stickler for design, you might be worried about the effects on your layout. I suggest that rather than varying the font SIZE you experiment with font faces. For instance, a block of 10 point Times New Roman will be much less obtrusive than a block of 10 point Verdana.
And finally, it’s always a good idea to run your entire message through the spam checker, rather than simply checking your content since certain HTML codes can trigger spam filters.
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November 29th, 2009 at 2:25 pm
Good job, showing maturity in your response. Can’t wait to see what you write about. Go for it!
April 10th, 2010 at 5:10 pm
There is obviously a lot to know about this. I think you made some good points about how to money works on the Internet.
April 10th, 2010 at 6:08 pm
I think your blog needs some updating. I would love to read more about this.