Karen Scharf | Small Business Marketing Consultant

Here’s a quick email marketing tip that might help improve your delivery rate. Check the font sizes in your template and re-usable code.

According to U.S. Can-Spam laws, all of our marketing-based email messages must contain some obligatory text, including a physical mailing address and opt-out instructions. Many email templates include this information in the footer section with a very small font.

Unfortunately, these very small fonts can often trigger spam filters, since the filters assume you are trying to hide malicious code or other unscrupulous text inside the small print. And, since many marketers run only their individual article content through spam checkers prior to sending their messages, this spam trap often goes undetected.

A general rule of thumb is to use a font size of at least 10 px. If you’re a stickler for design, you might be worried about the effects on your layout. I suggest that rather than varying the font SIZE you experiment with font faces. For instance, a block of 10 point Times New Roman will be much less obtrusive than a block of 10 point Verdana.

And finally, it’s always a good idea to run your entire message through the spam checker, rather than simply checking your content since certain HTML codes can trigger spam filters.

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You might also be interested in:

• Email Tips To Get Your Message Delivered
• Create a Text Based Logo For Guaranteed Email Display
• 6 Proven Subject Line Formulas
• Email Marketing – Optimize Your Sending Schedule
• Time to Evaluate Your Email Marketing Success

This entry was posted on Monday, October 5th, 2009 at 10:37 am and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.