As a small business owner, email marketing should be part of your marketing strategy. Although there are innumerable ways to monetize and sell your products from your website, an essential strategy that must be implemented is email marketing. It is probably the single most effective way to build relationships with your target audience, converting prospects into customers.

Online video marketing is really not that new of a concept. A lot of businesses are already using video to attract more customers, introduce a new product or service, announce a promotion and just to remind their clients that they exist. But even though it’s been around for a while, just as with other marketing techniques, there is still quite a bit for small business owners to learn. Video marketing only works when it is done the right way and used with the right message.

If you want to generate positive response as well as lots of traffic, your website copywriting must appeal not only to your target audience, but to search engines also. In order to satisfy your readers and Google simultaneously, you need to avoid these common copywriting mistakes:

New and even seasoned marketers tend to make about 5 mistakes frequently when it comes to search engine optimization (SEO). They make errors on the home page, with their robots.txt files, with their meta tags, with their call to action sentence, and how much SEO they do.

When you start working with a small business marketing consultant, one of the first steps you’ll take is to identify your business goals. Setting goals will transform your business. A written goal is…

Facebook is an excellent tool to add to your small business marketing. It offers small business owners many wonderful ways to build relationships with prospects and customers. Your business page (aka fan page), in particular, makes it easy to dialogue with your target audience.

When it comes to small business marketing, most entrepreneurs are interested in “going viral” When we talk about viral marketing, we’re talking about a message that spreads, almost like it’s contagious. Viral content on the internet can be an image or video or article that can easily be spread through social media or by word of mouth.

These big name stores know what they’re doing when it comes to marketing. They’ve spent the money, they’ve done the research, they’ve compiled the statistics, they’ve hire the MBAs. And they still choose to use email marketing. That alone should be proof positive that email marketing is one of the most efficient and effective ways to promote to targeted customers.

It’s no secret that Facebook is a great place to market a business, but there is one secret that you may not have heard: it’s not enough to just create a fan page and ignore it. Just like a retail store, a Facebook fan page is all about the customer’s experience. A great page will draw lots of visitors, and a poor page will drive away traffic.

Few marketing initiatives have as high a marketing ROI (return on investment) as does your email marketing campaign. However, ensuring that email speaks directly to your customer in a way that spurs them to respond, requires the ability to think outside the box. Creative thinking is not just the word of the day, but for [...]