Few marketing initiatives have as high a marketing ROI (return on investment) as does your email marketing campaign. However, ensuring that email speaks directly to your customer in a way that spurs them to respond, requires the ability to think outside the box. Creative thinking is not just the word of the day, but for [...]

For a long time SEO experts have considered social media a low priority source of traffic for search engine links, though many still use it to build customer relationships and share website information. Recently, a change in the way popular search engines like Google calculate the value of social media links has made building social [...]

Blogging is like dating: there comes a point when you feel stuck in your daily routine, and you just don’t have anything interesting to say. When that happens, it’s time to try rekindling the romance. Here are a few tips to beat the writer’s block that eventually threatens every blogger.

Have you ever walked through the “boutique district” of a town, where the streets are lined with little coffee shops and book stores and art galleries? Have you noticed that they are less about what you are shopping for, and more about the experience of shopping there? The cigar shop smells delightful, the cookie shop [...]

When it comes to small business marketing, it’s hard to ignore Twitter. These days, every third marketing blog is about marketing through Twitter: what to tweet, when to tweet it, and how to get people to follow it. But for many small businesses, all of that advice is useless if you’re tweeting to people on the other side of the world. Unless you’re running an internet-based mail-order website, you probably need to direct your tweets to your nearby neighbors.

Does Google Voice really make your small business marketing more manageable? It’s especially useful for small business owners who need that slight edge over their competitors. Many of its features work especially well for brand-new business start-ups.

It’s tempting to treat Facebook ads as just another web advertisement by connecting them to a few keywords and sticking them online. But Facebook is not a content-based website like a blog, and it’s not a search engine like Google; it’s an online community. Here are a few ways that you can use Facebook’s features to your advantage.

More and more people are using mobile devices to check their email. Unfortunately, many email marketers are still assuming that their readers are viewing email from a PC, so they are sending marketing pieces that read as gibberish on a mobile. Here are a few ways to tweak your email newsletters so that they read well on any platform.

One of the most common complaints from website visitors is that the website is hard to interact with. A frustrating website can be the kiss of death to a small business, which is a shame, because it’s so easy to prevent.

Here are five questions to ask your self in order to assess the user-friendly features that make it easy to love your website:

Are you concentrating all of your SEO link building activities on your home page? If so, read on.

If you’re one of the lucky ones, you might have noticed that more of your website’s interior pages have been getting listed in the search engine results pages. If you’re one of the unlucky ones, you might have…