Karen Scharf | Small Business Marketing Consultant

The great thing about Twitter is that it helps create a conversation with your clients and prospects and joint venture partners and other interested parties in a quick and fast-paced manner. Thanks to the 140-character limit, you’ve got to get to the point and move on very quickly.

I know several marketers who have replaced their email marketing with their Twitter feed. Personally, I wouldn’t suggest anything as drastic as that, but I do recommend that you supplement your current marketing efforts with your Twitter Tweets.

If you’re just breaking into Twitter, or still considering using it, you might not realize how easy it is to incorporate Twitter into your overall web 2.0 marketing plan. Here are a few tools that even newbies can use:

1. TwitThis and TweetThis
By far, my favorite Twitter tools are TwitThis and TweetThis. These are “plug and play” services that you can integrate into your web pages or blog posts. They give your readers an easy way to post your article or information to their own Twitter feed.

These are both great tools to increase your website traffic and to increase your Twitter subscribers.

2. Twitter Widget
The easiest way to merge Twitter with your website is through the conventional Twitter widget. While it might be a little boring, the simple cut-and-paste code allows even the most non-technical website owner to pull his Tweets into his website. If you want your site visitors to become your Twitter followers, this is the quickest and easiest way to get started.

3. Twitter Tools
I love Twitter Tools for its automation capabilities. Whenever we add a post to our blog, the link gets automatically added to our Twitter stream. Twitter Tools has several other features that we’re currently not utilizing, but you might be interested in its ability to create a digest of your day’s Tweets, create blog posts from your Tweets, send Tweets from your web site’s sidebar, and more.

4. Twitter Buttons
If you don’t like the fact that Twitter Widget adds all your Tweets to your web sites (after all, what’s the point in Tweeting your latest blog post on your blog?) consider adding a Twitter Button instead. Again, it’s cut-and-paste, so even a novice can create a button from the many templates    available. When you add the button to your    website, your site visitors can click the link and    be immediately taken to your Twitter stream.

New Twitter tools and services are entering the marketplace every day. These are just a few to get you started integrating Twitter into your marketing quickly and easily. If you have other easy-to-use Twitter tools that you’d like to share, drop me an email. I’d love to hear about what you’re using and how you’re marketing your business with Twitter.

And while you’re at it, why not come follow me on Twitter: http://www.Twitter.com/KarenScharf

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You might also be interested in:

• Driving Traffic to Your WordPress Site
• Brand New to Twitter? Master It In Only 10 Minutes
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• Measuring Your Social Media ROI
• My anti-Social Take on Social Media

This entry was posted on Monday, November 16th, 2009 at 10:02 am and is filed under Small Business Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.