Four Easy Twitter Tools to Supplement Your Marketing
by: Karen Scharf, Small Business Marketing Consultant
The great thing about Twitter is that it helps create a conversation with your clients and prospects and joint venture partners and other interested parties in a quick and fast-paced manner. Thanks to the 140-character limit, you’ve got to get to the point and move on very quickly.
I know several marketers who have replaced their email marketing with their Twitter feed. Personally, I wouldn’t suggest anything as drastic as that, but I do recommend that you supplement your current marketing efforts with your Twitter Tweets.
If you’re just breaking into Twitter, or still considering using it, you might not realize how easy it is to incorporate Twitter into your overall web 2.0 marketing plan. Here are a few tools that even newbies can use:
1. TwitThis and TweetThis
By far, my favorite Twitter tools are TwitThis and TweetThis. These are “plug and play” services that you can integrate into your web pages or blog posts. They give your readers an easy way to post your article or information to their own Twitter feed.
These are both great tools to increase your website traffic and to increase your Twitter subscribers.
2. Twitter Widget
The easiest way to merge Twitter with your website is through the conventional Twitter widget. While it might be a little boring, the simple cut-and-paste code allows even the most non-technical website owner to pull his Tweets into his website. If you want your site visitors to become your Twitter followers, this is the quickest and easiest way to get started.
3. Twitter Tools
I love Twitter Tools for its automation capabilities. Whenever we add a post to our blog, the link gets automatically added to our Twitter stream. Twitter Tools has several other features that we’re currently not utilizing, but you might be interested in its ability to create a digest of your day’s Tweets, create blog posts from your Tweets, send Tweets from your web site’s sidebar, and more.
4. Twitter Buttons
If you don’t like the fact that Twitter Widget adds all your Tweets to your web sites (after all, what’s the point in Tweeting your latest blog post on your blog?) consider adding a Twitter Button instead. Again, it’s cut-and-paste, so even a novice can create a button from the many templates available. When you add the button to your website, your site visitors can click the link and be immediately taken to your Twitter stream.
New Twitter tools and services are entering the marketplace every day. These are just a few to get you started integrating Twitter into your marketing quickly and easily. If you have other easy-to-use Twitter tools that you’d like to share, drop me an email. I’d love to hear about what you’re using and how you’re marketing your business with Twitter.
And while you’re at it, why not come follow me on Twitter: http://www.Twitter.com/KarenScharf
December 6th, 2009 at 11:45 am
i just love to Twitter everyday with my friends. Twitter is much better than blogging in my opinion and it is very addictive too.
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December 16th, 2009 at 12:10 pm
December 25th, 2009 at 12:38 am
Twitter is some ways is much better than blogging. I love to Twitter my everyday activities on my friends and relatives.
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February 21st, 2010 at 1:08 am
i want to setup an Online Business with a credit card processor and i am still researching about it. my current online business is just selling handbags and some stuffs on e-bay.
March 8th, 2010 at 6:57 am
To effectively use Twitter for marketing, without spending all your prescious time on Twitter, you need to set up a system. An efficient system that builds your Twitter following will establishes you as an authority in your niche, and will effectively promote your product, service, business.
March 14th, 2010 at 12:36 pm
Thanks for sharing such an topical article with all of us. I’ve bookmarked your blog will come back for a re-read again. Keep up the excellent work.
March 17th, 2010 at 1:47 pm
Twitter is the greatest mini blogging site that drives astounding volume of traffic towards your website or business. Twitter have the potential to make your business go one step forward, because you can search and get associated to people across the globe and establish long term relationship.
March 17th, 2010 at 1:51 pm
Starting new to twitter may be daunting but when you truly utilize it as the important marketing tool it can be it will certainly pay off in the long run. I think twitter is a outstanding way to drive traffic to your site.
March 18th, 2010 at 12:27 pm
I found your post looking on bing for just this information. I’m going to add you to favorites, I got alot from some of your other posts as well. Thanks!
March 28th, 2010 at 9:03 am
Twitter is really a good way in keeping yourself updated with the day to day activities of your friends and families members. I update my Twitter and personal blog daily.
April 3rd, 2010 at 12:24 am
Twitter stepped in and took over the real-time information aspect of social media, something that even news websites had failed to execute. The witnesses and participants of events were now ‘tweeting’ their experiences as they were occurring, giving audiences with pure insight and uncensored content. Although Twitter feels like a lose end waiting to be tied, its remarkably exponential world-wide growing will maintain its community and – more importantly – create a connection among audiences that neither Facebook nor any other media can get close to achieve.
April 6th, 2010 at 2:43 pm
As a Newbie, I am always searching online for articles that can help me. Thank you
April 7th, 2010 at 1:34 am
Twitter stepped in and took over the real-time communication aspect of social media, something that even news websites had failed to implement. The witnesses and participants of events were now ‘tweeting’ their experiences as they were occurring, giving audiences with pure insight and uncensored content. Although Twitter feels like a lose end waiting to be tied, its unusually exponential worldwide increase will maintain its community and – more importantly – create a connection among audiences that neither Facebook nor any other media can get close to reaching.
April 22nd, 2010 at 9:27 pm
Twitter does not provide link juice. Simply because of their amazingly high pagerank, your tweets and also your Twitter profile page can get on the first page of Google just with a simple linking strategy
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