Here’s How To Craft Your Perfect Introduction

Hey, let me ask you, when you meet someone for the first time and you want to tell them about your business do you know exactly what to say? Or do you hem and haw a little bit as you fumble for the right words, because you’re trying so hard to get it right? Have you ever rambled on and on and on, until you notice the other person anxiously looking around the room for an escape route?

Or how about this scenario… you meet someone for the first time, and you just know without a doubt that he would be a great prospect for your business. But after you introduce yourself he looks totally uninspired. He doesn’t see the connection between your services and his needs at all. What a wasted opportunity! You know what they say about never getting a second chance to make a first impression. Great! There goes another client down the drain.

If you’re trying to start or grow a business – no matter what that business is – it’s imperative that you be able to spark an interest in your prospects immediately. You’ve got to know precisely what to say so your prospects will be shouting “Wow! That’s exactly what I need. You’re the one for me.”

It seems like such an easy thing to do, and yet this is a skill that most entrepreneurs struggle with. We either say too much, or say too little, or say the wrong thing.

Which is why I’ve developed “How To Introduce Yourself Quickly and Creatively, So Others Will Stand Up and Take Notice”.

I’m going to tell you right now that this program is part of the regular coaching program I do with my clients. There was such a need for entrepreneurs to develop this skill that I decided to package this and release it individually.

But I’ll admit, I didn’t spend much time on the sales letter (you can see the original one right here if you promise not to laugh) and I never promoted it at all. But recently I was encouraged by several different people (five people to be exact) to make this program more widely available. They convinced me that now, with the economy in its less than desirable state and more and more small businesses struggling to find clients, that this skill is in higher demand than ever.

So I’ve decided to start actively marketing this program, but I need to make some changes first.

See, here’s the deal…

The information contained in this program is great (if I do say so myself). It’s an mp3 and a workbook that literally walk you through, step by step, how to craft a compelling introduction that will grab the attention of your perfect prospect.

But the audio is not the best quality. You can understand all the words perfectly, but I sound like I have a sore throat (I probably did; my throat is always my weak area.) And the original sales letter is just plain ol’ no good.

So I’m going to be re-recording the audio and re-writing the sales letter next week. And I’d really like to include a few testimonials in my sales letter, so here’s the proposition I have for you. I am releasing this original version of my “How To Introduce Yourself…” package for only $19, but only if you agree to provide me with a testimonial after you’ve breezed through the program. OK,

I’m saying “breeze through the program” kind of tongue-in-cheek here. This isn’t a magic “push a button and my perfect introduction will be absorbed into my body by osmosis” type of program. You actually do have to put some thought into it. There IS a workbook involved, and yes, you DO need to answer some questions about your business.

But the good news is, it should take less than an hour to complete the program, and what you’ll walk away with will be absolutely priceless. And I don’t mean that in some kind of cutesy-pie MasterCard commercial kind of way. I mean you will actually end up with an introduction you can use at anytime, anywhere, not only in person, but also:

• On the About Me page of your website
• At the end of your press releases
• In your article bio box
• As the tag line on your speaker sheet
• As the signature line in your email

And all I ask is a simple testimonial at the end. So get over HERE and grab your immediate download of “How To Introduce Yourself…” for only $19 by Friday, February 20 because that’s when I’ll be taking this old version off the market so I can re-record the audio. Oh yeah, and the price will increase, too.

That’s all for now. Have a wonderful day, and go find some more clients!

Karen Scharf

You might also be interested in:

• Add Audio to Your Marketing Mix
• Finding Your First Customers through Referral Partners
• How To Introduce Yourself in a Way That Will Grow Your Business
• Address Their Objections To Increase Your Sales
• 8 Copywriting Tips The Pros Use

This entry was posted on Tuesday, April 27th, 2010 at 4:33 am and is filed under Small Business Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.