Improving Your Marketing Creativity
by: Karen Scharf, Small Business Marketing
ShareWhen it comes to small business marketing, it’s usually necessary to utilize a bit of creativity. After all, you’ve got tons of competitors offering very similar products or services. You’ve got to get creative in order to stand out.
The problem with creativity is that it’s – well, creativity. It’s not something that you can just stop and start at your will. It’s not the same as a learned skill that has systematic steps to follow.
Creativity, even when it comes to small business marketing, is an artistic process with ebs and flows. Most small business owners say they have to “be in the mood” to be creative; and as a result of not being in the mood, their marketing tactics usually stall.
If you’ve ever been in that position, you need to check out the 10 Mental Blocks to Creative Thinking presented by Brian Clark. He offers 10 “kicks-in-the-pants” to get your creative thinking (and hopefully your small business marketing plans) off the ground.
I especially like number 1 and number 4, but I’m very interested in hearing your thoughts on the subject. Do you recognize yourself in any of these tips? Which one sounds the most like you, and which ones do you find the most helpful?
Leave your comments below and let me know what you think.
August 10th, 2010 at 9:50 am
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August 10th, 2010 at 3:16 pm
Thank you so much for the link. I had a ball reading the article. It reminds me of those times I am lacking in the creativity department thanks to the old mental block attack. Creativity is vital in pretty every endeavor, without it well, one will have close to zero chance of standing out.
August 15th, 2010 at 2:27 pm
Creativity FTW!
A well thought of and creative marketing campaign can spell success to any business, small and big alike. Thats why it is an absolute need to have your creative juices continuously flowing into the drawing board so to speak.