Improving Your Marketing Creativity
by: Karen Scharf, Small Business Marketing
When it comes to small business marketing, it’s usually necessary to utilize a bit of creativity. After all, you’ve got tons of competitors offering very similar products or services. You’ve got to get creative in order to stand out.
The problem with creativity is that it’s – well, creativity. It’s not something that you can just stop and start at your will. It’s not the same as a learned skill that has systematic steps to follow.
Creativity, even when it comes to small business marketing, is an artistic process with ebs and flows. Most small business owners say they have to “be in the mood” to be creative; and as a result of not being in the mood, their marketing tactics usually stall.
If you’ve ever been in that position, you need to check out the 10 Mental Blocks to Creative Thinking presented by Brian Clark. He offers 10 “kicks-in-the-pants” to get your creative thinking (and hopefully your small business marketing plans) off the ground.
I especially like number 1 and number 4, but I’m very interested in hearing your thoughts on the subject. Do you recognize yourself in any of these tips? Which one sounds the most like you, and which ones do you find the most helpful?
Leave your comments below and let me know what you think.