Posts Tagged ‘Email Marketing’

Email Marketing Message Bounce Back – What the SMTP Error Code Means

Friday, September 10th, 2010

Have you ever wondered what went wrong when your email message bounces back and you get a strange message from Mailer-Daemon that says “error sending” or something along that line?

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Transactional Email Messages – Get Yours In Shape for the New Year

Monday, May 10th, 2010

What’s great about transactional emails is that they get opened and read at a much higher rate than typical email messages. They also do not fall under the guidance of the CAN-Spam Act, which means you do not have to include an opt-out mechanism.

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Update Your SPF Record For Better Email Delivery

Friday, May 7th, 2010

Podcast Running Time: Approximately 2:30 minutes If you’ve ever received spam from your own email address, or if you’re not experiencing the email open rates you think you should be, it might be time to check your SPF record. Resources: http://old.openspf.org/wizard.html

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Think Email Marketing Is Dead? Think Again!

Wednesday, April 7th, 2010

The other day I was working with a client to develop his 2009 business and marketing plan, and he told me he wanted to eliminate his email newsletter from his marketing strategy. He figured it was no longer necessary since he was going to explore web 2.0 tactics and social media marketing.

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