Have you ever wondered what went wrong when your email message bounces back and you get a strange message from Mailer-Daemon that says “error sending” or something along that line?
What’s great about transactional emails is that they get opened and read at a much higher rate than typical email messages. They also do not fall under the guidance of the CAN-Spam Act, which means you do not have to include an opt-out mechanism.
Podcast Running Time: Approximately 2:30 minutes If you’ve ever received spam from your own email address, or if you’re not experiencing the email open rates you think you should be, it might be time to check your SPF record. Resources: http://old.openspf.org/wizard.html
The other day I was working with a client to develop his 2009 business and marketing plan, and he told me he wanted to eliminate his email newsletter from his marketing strategy. He figured it was no longer necessary since he was going to explore web 2.0 tactics and social media marketing.
4 Simplest Tactics for Increasing Your Customer Base!
* Mail sent to Yahoo accounts is very inconsistent. Please avoid using a Yahoo address.
