What’s great about transactional emails is that they get opened and read at a much higher rate than typical email messages. They also do not fall under the guidance of the CAN-Spam Act, which means you do not have to include an opt-out mechanism.

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The “From” field is the most important factor in getting your email messages read; and yet it surprises how few marketers ever test it. Perhaps it’s because many marketers don’t know how easy it actually is to update and test the From field.

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