Google Analytics is one of the many tools that Google provides to webmasters and marketers. Like most of Google’s many services, it is a free one.  Google Analytics lets you discover various statistics about your website, such as the amount of traffic your site is getting, where your site visitors are coming from, and the keywords web surfers are using to find your site, among other things.

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Being successful on social media sites like Twitter or Facebook is far different than being successful on a search engine. The rules are all changing.

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