Small Business Marketing » podcast http://www.modernimage.com/blog Helping YOU Grow Your Business! Fri, 03 Feb 2012 14:56:06 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Increase Email Conversions 49% With Animated GIFs http://www.modernimage.com/blog/email-marketing/increase-email-conversions-49-with-animated-gifs/?utm_source=rss&utm_medium=rss&utm_campaign=increase-email-conversions-49-with-animated-gifs http://www.modernimage.com/blog/email-marketing/increase-email-conversions-49-with-animated-gifs/#comments Tue, 11 May 2010 08:02:16 +0000 Karen Scharf, Small Business Marketing http://www.modernimage.com/blog/?p=127

Podcast Running Time: Approximately 2 minutes

Studies show that including an animated gif in your email message can increase conversions significantly.

Resources:

Outlook 2007 Checklist

]]> http://www.modernimage.com/blog/email-marketing/increase-email-conversions-49-with-animated-gifs/feed/ 2 Update Your SPF Record For Better Email Delivery http://www.modernimage.com/blog/email-marketing/update-your-spf-record-for-better-email-delivery/?utm_source=rss&utm_medium=rss&utm_campaign=update-your-spf-record-for-better-email-delivery http://www.modernimage.com/blog/email-marketing/update-your-spf-record-for-better-email-delivery/#comments Fri, 07 May 2010 04:25:17 +0000 Karen Scharf, Small Business Marketing http://www.modernimage.com/blog/?p=124

Podcast Running Time: Approximately 2:30 minutes

If you’ve ever received spam from your own email address, or if you’re not experiencing the email open rates you think you should be, it might be time to check your SPF record.

Resources:

http://old.openspf.org/wizard.html

]]> http://www.modernimage.com/blog/email-marketing/update-your-spf-record-for-better-email-delivery/feed/ 0 Increase Email Open Rates by 28% http://www.modernimage.com/blog/email-marketing/increase-email-open-rates-by-28/?utm_source=rss&utm_medium=rss&utm_campaign=increase-email-open-rates-by-28 http://www.modernimage.com/blog/email-marketing/increase-email-open-rates-by-28/#comments Thu, 06 May 2010 04:04:37 +0000 Karen Scharf, Small Business Marketing http://www.modernimage.com/blog/?p=118

Be sure to click the grey play button and not the Listen Now button.

Podcast Running Time: Approximately 4 minutes

Resources:

http://www.SuccessfulSiteSecrets.com/split.htm

]]> http://www.modernimage.com/blog/email-marketing/increase-email-open-rates-by-28/feed/ 0 Effective Web Page Title Tags in 7 Simple Steps http://www.modernimage.com/blog/affordable-website-design/effective-web-page-title-tags-in-7-simple-steps/?utm_source=rss&utm_medium=rss&utm_campaign=effective-web-page-title-tags-in-7-simple-steps http://www.modernimage.com/blog/affordable-website-design/effective-web-page-title-tags-in-7-simple-steps/#comments Thu, 29 Apr 2010 10:27:11 +0000 Karen Scharf, Small Business Marketing http://www.modernimage.com/blog/?p=102

Podcast Running Time: approximately 4 minutes

Effective title tags are crucial since the search engines weigh them quite heavily. While it might seem easy to create your page titles, this really is a process that you want to take some time with and work through in a systematic way.

]]> http://www.modernimage.com/blog/affordable-website-design/effective-web-page-title-tags-in-7-simple-steps/feed/ 0 Dramatically Increase Your Site’s Conversions by Changing Its Look http://www.modernimage.com/blog/affordable-website-design/dramatically-increase-your-sites-conversions-by-changing-its-look/?utm_source=rss&utm_medium=rss&utm_campaign=dramatically-increase-your-sites-conversions-by-changing-its-look http://www.modernimage.com/blog/affordable-website-design/dramatically-increase-your-sites-conversions-by-changing-its-look/#comments Fri, 16 Apr 2010 12:01:32 +0000 Karen Scharf, Small Business Marketing http://www.modernimage.com/blog/?p=112

Podcast Running Time: approximately 3 minutes

In one study, a site owner increased the site’s conversion rate by almost 13% simply by changing the logo and color-scheme to make the site look more “official”.

]]> http://www.modernimage.com/blog/affordable-website-design/dramatically-increase-your-sites-conversions-by-changing-its-look/feed/ 1 Reduce Options To Increase Conversions http://www.modernimage.com/blog/affordable-website-design/reduce-options-to-increase-conversions/?utm_source=rss&utm_medium=rss&utm_campaign=reduce-options-to-increase-conversions http://www.modernimage.com/blog/affordable-website-design/reduce-options-to-increase-conversions/#comments Fri, 19 Dec 2008 11:07:02 +0000 Karen Scharf, Small Business Marketing http://www.modernimage.com/blog/?p=121

Podcast Running Time: Approximately 3 minutes

In marketing, the old adage says a confused mind makes no decision. And internet marketing is no different.

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