How To Start Split-Testing Your Web Pages
Thursday, May 6th, 2010In working with a client recently, it soon became apparent that we each had different ideas on what would work best with his integrated marketing campaign. I suggested we do some split-testing and roll out the “winning” combination in our full-scale program.
My client was initially concerned that the time and expense of split-testing would never pay off. If these are the same concerns that are holding you back from split-testing your own web marketing, allow me to relieve your fears.
