Spam Words to Avoid
If you want your email marketing messages to get read, first, they've got to get delivered. But if your messages are getting caught by spam filters, chances are they're ending up in the spam box and your readers never even know they're there.
The spam filter game is rather simple: you receive points for every "spam technique" you employ and you lose points for every best practice you put into place. Just like golf, you need a low score to win the game.
There are many different aspects of your email message that receive a positive or negative point value, such as message encodings, http proxy servers, trusted relays, Habeas accreditation, sender authentication, HELO and rDNS matching, etc. Many of these are somewhat technical and difficult for the beginning email marketer to address. After all, it's hard to deal with something when you don't even know what it is!
Which is why I've put together this FREE spam words checklist. I'll show you what to avoid in:
- Your Subject Line,
- Your Body Copy,
- Your HTML Formatting,
- And more!
Simply enter your name and email address and I'll send you a copy of the checklist right away.
