Google Certified Service Providers
What Is Google Analytics?
Google Analytics is a tool provided by Google that allows you to see the amount of traffic your website is getting, where your traffic is coming from, the keywords your visitors are using to find your website, and more. Analytics provides over 80 different reports about the effectiveness of your website.
How Can Google Analytics Help My Business?
The insight you can gain from Analytics is invaluable for enhancing your website and improving your overall marketing efforts. The analyses will show you which advertising is working, what sales techniques convert at the highest rate, what words and phrases work the best with your target audience, which partners provide the most referrals, and more.
Any business that is serious about their online presence should definitely incorporate Google Analytics. The data you collect from GA allows you to increase your marketing ROI, convert more prospects into customers and improve your business' bottom line.
What Can a Google Analytics Qualified Individual Do For My Business?
A Google Analytics Qualified Individual has demonstrated proficiency in GA implementation, administration, and analysis tools and is authorized to help organizations employ analytics in their web marketing efforts. Karen Scharf is a Google Analytics Qualified Individual with a vast array of web analysis and testing experience. She and her team offer GA services including:
- code installation
- data analysis
- testing and optimization
- training and development
Google Analytics is an excellent tool that provides unsurpassed return on investment. When you're ready to put analytics to work for your business, give us a call or schedule a free phone consultation.
What is Google AdWords
Google AdWords are the ads displayed at the top and to the right of the natural search engine results. They usually appear as "sponsored links" and are generally shown in a light yellow box.
AdWords are displayed based on the keywords that a user types into the Google search bar. This allows you to get your ad in front of users who are actively looking for what you have to offer.
The steps to getting started with Google AdWords are basic:
- Choose your keywords.
- Design your landing page.
- Create your ad.
It sounds simple enough, but there are quite a few complexities behind each of those steps. Which is where a Google AdWords Certified Partner comes in…
As a Google AdWords Certified Partner, we are qualified to manage your AdWords account. You're busy running your business; you don't have the time to spend learning the AdWords system. We can handle your keyword research, landing page design, ad creation; and we can even work with you to determine the most realistic budget designed to meet your advertising goals. And after that, we can test, track measure and perfect your ad campaign to ensure that you continue receiving outstanding results.
We've spent years refining our knowledge of Google AdWords. We've perfected a system for reaching your maximum goals for minimum investment. Give us a call and put our expertise to work for you.
