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Karen Scharf | Small Business Marketing Consultant
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I’m going to share a quick personal story here… one night, probably about 2 ½ or 3 years ago, while sharing dinner and a great glass of wine with several friends, Michael off-handedly imparted a casual insight that totally transformed how I look at myself and my business. His intuition lead me to revolutionary innovations and my business has never been the same since.
Podcast Running Time: Approximately 2 minutes
Studies show that including an animated gif in your email message can increase conversions significantly.
Resources:
Outlook 2007 Checklist
If you’ve been wanting to get a web site on line, but your budget has been holding you back, then I’ve got extraordinary news for you!
Modern Image Communications Announces Our New Rapid [...]
Podcast Running Time: Approximately 2:30 minutes
If you’ve ever received spam from your own email address, or if you’re not experiencing the email open rates you think you should be, it might be time to check your SPF record.
Resources:
http://old.openspf.org/wizard.html
If you’ve been wanting to get a web site on line, but your budget has been holding [...]
Podcast Running Time: Approximately 3 minutes
…Anyway, to celebrate the special ocassion, my friend (and newsletter subscriber) Kevin sent me this video. If you’ve ever had kids or a mother (yes, that is a joke) you’ll be able to appreciate this.
What’s great about transactional emails is that they get opened and read at a much higher rate than typical email messages. They also do not fall under the guidance of the CAN-Spam Act, which means you do not have to include an opt-out mechanism.
Podcast Running Time: Approximately 4 minutes
PODCAST: In one study, a site owner increased the site’s conversion rate by almost 13% simply by changing the logo and color-scheme to make the site look more “official”.
Make sure your speakers are on
I LOVE to decorate for the holidays - I think it’s fun and festive. And by “the holidays” I mean ALL holidays. I have salt and pepper shakers shaped like turkeys for Thanksgiving; I hang hearts in the window in February; I even have a light-up Uncle Sam that I [...]
Michelle, Deb and I are in the process of making huge changes to our operations at Modern Image Communications. Kind of like the cobbler with holes in his shoes, we’ve been so busy with client work that our own business has been much neglected. And, as much as I hate to admit it, our website [...]
