Even if you don't consider your business "an online business" a blog is still a definite must-have in your marketing strategy. You might already have a traditional website, however, you still need a blog. Adding a blog to your website (or creating a blog as your main website) will help your marketing efforts in numerous ways. For instance:
The best thing about a blog is that it is social by nature. That means your clients, customers and prospects can quickly and easily help you spread your marketing message, without even realizing they're doing it. A blog is the easiest way to empower your customer-evangelists and help them help you grow your business.
A blog helps you build relationships with customers, clients, prospects, vendors, etc. It also helps you establish yourself as an expert in your industry and a thought leader amongst your peers. The next thing you know, your industry reputation has grown, your social media interactions have increased, you're invited to guest blog with other industry leaders, your audience has exploded, and, as a result, your business skyrockets.
We can help you choose the blogging platform that is best for your business, your audience, your schedule and your intended results. We can install the software on your current website, or create a new domain exclusively for your blog.
We have a select suite of tools and plugins designed specifically for small business blogging. We can incorporate video, podcasts, slideshows, and more into your blog to increase your reach. We can even set up your blog to talk directly to your social media platforms.
Your blog doesn't have to be "ugly" – in fact, it can look exactly like the rest of your website for a totally seamless effect. Don't ruin your marketing efforts with the plain Jane default template; let us create a blog template that fits your image and branding.
And once your blog is designed and installed, you'll want to make sure you're getting the most out of your efforts. We'll show you how to take advantage of search engine optimization within each and every blog post, and we'll even create an editorial calendar to get your blogging off to a quick start.
We offer professional ghost blogging services that work perfectly with your search engine optimization efforts and your social media marketing campaigns. We have several ghost blogging packages designed to fit every budget and every audience.
Still not positive that a blog is for you? Download the FREE Blogging for Business report and learn what a blog can do for your business.