Modern Image Communications

Karen Scharf | Small Business Marketing Consultant

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Email Marketing Services

Don't know a blacklist from a blackhole?

Thought you could quit worrying about your reputation once you got out of high school?

Figured deliverability was something only the post office had to deal with?

Truth is, email marketing is more than just typing up a message and hitting the send button. In today's complex environment, we need to worry about blacklists and sender reputation and deliverability issues.

And then there's also CAN-spam regulations, and double opt-in, and bounce metrics, and honeypot hits, and rendering issues, and whitelisting, and delivery forensics, and spam traps, and authentication, and sender policy framework, and reverse dns, and throughput adjustments, and automated processing, and image blocking, and actionable headers, and privacy policies, and feedback loops, and relevancy, and opt-out processes, and safelists, and preferred senders, and segmentation, and dynamic content, and co-registration, and domain keys, and reply mechanisms, and ISP relations and certified email, and the list goes on and on and on.

Why spend hours and hours and weeks and weeks and months and months learning all the rules and regulations of email marketing - especially when they're constantly changing! Leave your email marketing to a pro who's been in the business for 10 years.

Just contact me and we'll begin a dialogue right away about your email marketing needs.

Want to try it out on your own for a while?

Be sure to request a copy of my FREE email pre-flight checklist to ensure your emails get delivered, get opened and get read.

FREE 30-Day Trial

And if you're looking for a service that will:

  • keep you CAN-Spam compliant
  • add your new subscribers to your mailing list automatically
  • handle your unsubscribe requests the legal way
  • and put your prospect communication on auto-pilot

You can get a 30-day FREE trial of the same email service provider that I use for my own business. Just click here to open a new window and activate your FREE trial.

Some Help To Get You Started:

Opt-in or Double Opt-in - Setting Up Your Email List

...there is a marketing tool that is still proving successful and generating high returns on investment. In fact, studies show that this particular tactic actually received an increase in 2009 marketing budgets. It's easy to execute and generally inexpensive.

Read more...

Choosing a Web Analytics Program For Your Business

Web analytics play a major role in the optimization of your online presence; however, if you're like most small business owners, you probably have only a vague understanding of analytics. You might have heard of web site analytics, maybe even attended a class or a seminar about analytics. But the options probably seemed overwhelming and technical and a bit too complicated.

Read more...