A copywriter is someone who develops the text for any type of marketing, advertising, or sales piece, whether it's a brochure, website, sales letter, or even a radio ad. Copywriters are typically responsible for all of the word components of a marketing campaign, including the headlines and bullet points, the callouts and quotes, the captions and photo titles, and of course, the main body text.
A copywriter must be able to merge creative talent and technical process. I like to say that copywriting is 75% art and 75% science, because there is a definite overlap of the two.
Most small business owners don't realize how important their sales copy is to their overall business growth. Persuasive marketing copy is the key to your business success. If you can't use words to influence your prospects to buy your product or enlist your services, you can't sell anything. The crucial significance of clear, concise, effective copy to the success of your business just can not be overstated. It's one of the most important investments you will ever make.
With professional, persuasive text, you can quickly and easily reap the benefits of more customers, more sales and a bigger bottom line.
If you're like many of our small business clients, you're probably a bit disappointed with the performance of your marketing materials. You wish your marketing was generating more leads, but you're not quite sure how to make it more effective. You know your marketing is a bit bland, but you certainly don't have time to spend researching, writing, editing and rewriting your text
Fortunately for you, we know how to create the text to make your materials more dynamic. With our copywriting service, you'll get professionally written, persuasive copy. Our experience ensures that your finished text is compelling; and compelling text means you'll get:
By using our unique approach, we are able to direct your copy to those who are most likely to purchase your product or service. Our process focuses your copy toward your ideal customer's emotions. Since people make buying decisions based on emotion (then back up those decisions with logic), your properly focused text will attract more customers, which means you'll have more sales and a bigger ROI.
Our process is so easy for you; it requires no special writing skills on your part whatsoever. Just answer a few simple questions to help us uncover your "ideal customer" and we'll do all the rest. You'll have more time to concentrate on your work responsibilities, your customers and your sales.
Since our copywriting service is inexpensive, you can often recoup your investment with your first newly acquired customers. That means you won't have to make any financial sacrifices on your way to skyrocketing your sales.
Still not convinced of the value of effective copywriting? Download our "cheat sheet"---