Video Marketing

Online video can give a huge boost to your marketing strategy.  Research shows that over 40% of consumers view online videos on a weekly basis, and over 70% view online videos at least monthly. YouTube is the world's third most visited website (behind only Google and Facebook) and its audience is growing on a regular basis.

Not only is the number of video viewers increasing, but the time they spend with videos is increasing as well. According to the Neilsen Company, web surfers watched 28% more videos and they spent 45% more time watching in just a one year period. In the US, there are 125 million visitors to YouTube each month – and that doesn't take into account all the videos that are seen on other video sharing sites as well as on company websites and blogs.

As you can see, video is an extraordinary tool to add to your small business marketing efforts. Because your audience can see and hear your message, video marketing reduces prospect anxiety much more quickly than any other marketing channel. And because of the viral nature of most online video sites, your video has the chance to be seen by hundreds and thousands of potential customers.

Video marketing can greatly decrease your typical buying cycle. Because a well-formatted video will grab your prospect's attention much more effectively than a written sales letter, you'll be able to convert your viewers into buyers more quickly.

And video marketing can be easily incorporated into your current marketing strategy since it works so well with a multitude of marketing tactics. There's no need to do an about-face and change your marketing strategy; by adding video you can supplement the marketing you are currently doing.

Ready to Add Video to Your Small Business Marketing Strategy?

Just contact us or schedule a free phone consultation and we'll begin a dialogue right away about your video marketing needs.